2023年巴西营商环境调查-39页_2mb

Business Climate Survey Brazil 2023: Summary of Swedish Companies' Experiences

Introduction

The Business Climate Survey Brazil 2023 assesses how Swedish companies perceive the business environment in Brazil. Conducted from March 13 to April 27, 2023, it involved 50 companies across various sectors, providing insights into operations, challenges, and opportunities. Swedish companies, with over 40,000 employees in Brazil, have a strong presence in sectors like automotive, healthcare, and services, with many established for decades.

Key Points on Business Climate Perception

• Positive vs. Negative Views: 26% of surveyed companies view the business climate positively, a decline from 2022, primarily due to inflation, low growth expectations, and political uncertainty.
• Opinions: 57% have a neutral view, and 16% are pessimistic, with larger companies and those in consumer services showing relative optimism despite macroeconomic challenges.
• Macroeconomic Outlook: Brazil's GDP growth forecast for 2023 is below 1%, mirroring Europe's outlook. Inflation remains a key concern.

Swedish Business in Brazil

• Distribution: Half of the companies are industrial manufacturers, followed by consumer services. Operations include manufacturing, R&D, and sales (54% engage in manufacturing/assembly).
• Employee Size: 80% of companies have over 1,000 employees globally, with 28% employing 500+ locally. Very few have small operations.
• Market Experience: 58% have been in Brazil for over 20 years; half of companies expect to grow turnover and investments in the next 12 months.

Challenges and Opportunities

• Main Hurdles: Taxes and customs procedures are the top challenges (e.g., high import tariffs affect 38% of companies). Trade barriers are exacerbated by inflation and regulatory changes.
• Opportunities: The EU-Mercosur trade agreement is viewed positively by 26%, potentially boosting exports and investments; 96% of companies benefit from the "Swedish brand," indicating strong recognition as a competitive asset.

Sustainability Focus

• Environmental Awareness: 70% of companies have implemented emission reduction and sustainable operations; 40% of Brazilian customers strongly consider environmental factors in purchasing. Sustainability checks on suppliers remain low (40%).
• Hurdles: Companies cite high costs as a barrier, with only 3% reporting corruption encounters in 2022. Sustainability is gaining traction but faces challenges in implementation.

Financial and Growth Outlook

• Profitability: 86% of companies were profitable in 2022, the highest level in the survey series.
• Investment Plans: 53% expect to increase investments; key areas include personnel training, machinery replacement, and digitalization.

Conclusion

Swedish companies in Brazil remain optimistic amid reforms and opportunities like trade agreements, but inflation and regulatory burdens pose significant risks. Sustainability efforts are increasing, supported by the Swedish brand, though implementation requires addressing cost concerns and policy support.

Source: Business Climate Survey Brazil 2023 – Stockholm Chamber of Commerce & Business Sweden.