美国人怎么看公益慈善与非营利组织？-52页

Summary of "What Americans Think About Philanthropy and Nonprofits" (April 2023)

Key Questions

• Perceptions of Philanthropy and Nonprofits: How the public defines and views philanthropy.
• Trust and Ability: Public opinion on the trustworthiness, transparency, and problem-solving capacity of the philanthropic sector.
• Awareness and Knowledge: What the public knows about philanthropy and awareness of current debates.

Key Findings

• Philanthropy Definitions:
  • Most Americans define philanthropy as giving money or time to nonprofits.
  • Younger individuals, women, and those with higher education have broader views, including volunteering, advocacy, and digital/fundraising activities.
• Trust and Transparency:
  • Americans trust nonprofits more than government or business, but trust is low overall.
  • Religious charitable organizations and community foundations are most trusted and transparent; private foundations and donor-advised funds have lower trust and transparency.
  • Lack of awareness about operational practices contributes to lower trust scores.
• Benefit Perception:
  • A majority views philanthropy as beneficial to society, with in-kind giving, charitable donations, and direct giving seen as important.
  • Declining trust in institutions is mirrored in philanthropy, but nonprofits remain a trusted sector for addressing societal issues.
• Public Awareness:
  • Most Americans lack deep knowledge of the philanthropic sector, with misconceptions about trends like decreasing donor percentages.
  • Awareness of debates on foundation payout rates and tax policies (e.g., TCJA, CARES Act) is low, despite their impact.
  • Higher education and frequent religious attendance correlate with greater knowledge.

Implications

• Low public awareness and trust highlight the need for increased transparency and education in philanthropy.
• Efforts to enhance donor engagement and address criticism could support sector growth and inclusivity.