世界银行-乌干达经济更新第21版：利用可持续旅游业支持增长和多样化（英）-2023-82页_5mb

Economic Performance: Uganda's economy grew at 5.7% in FY22/23 (baseline 6.2% for FY23/24), supported by services, IT, and oil-related investments, despite global headwinds. Fiscal consolidation reduced the deficit, but risks include inflation, external vulnerabilities, and climate shocks.

Tourism Potential: Tourism contributes 2.7% to GDP (pre-pandemic 5.9%), lagging peers like Rwanda (11%) and Tanzania (10%). Untapped potential exists in agrotourism, culture, and niche markets, with digital marketing and green investments needed to attract global tourists.

Challenges:

• Policy Issues: Fragmented institutional roles, overlapping mandates, and outdated regulations hinder coordination.
• Business Environment: Complex licensing, limited access to finance, and skills gaps constrain private sector growth, especially FDI and SMEs.
• Infrastructure: Poor road networks and underdeveloped rural tourism infrastructure limit accessibility.

Key Recommendations:

• Strengthen public-private dialogue and streamline governance.
• Enhance marketing, especially digital strategies, to boost Uganda’s global brand.
• Promote green investments and improve access to finance through guarantees.
• Diversify products and foster public-private partnerships in underdeveloped regions.
• Invest in human capital and digital infrastructure to support the sector.