2005-11-19-皮尤-Big_jump_in_search_engine_use_9页_112kb

Search Engine Usage Report: November 2005

Summary

This report by Pew Internet Project Director Lee Rainie and comScore Analyst Jeremy Shermak analyzes the rise in search engine usage among American adults in November 2005. Key findings include:

• Increased Usage: Average daily search engine users grew from 38 million in 2004 to 59 million in 2005, a 55% increase. Search engines are now second only to email in terms of primary internet activities.

• Methodology: Data from Pew Internet & American Life Project surveys combined with comScore Media Metrix consumer panel data.

• Usage Statistics:

  • 60 million American adults used search engines on an average day.
  • Email usage remained higher in terms of time spent (over 24 minutes vs. 3.5 minutes).
  • Google led the search engine market with 89.8 million unique visitors in October 2005.

• Trends: Growth in local searches, and strong usage among GenX (ages 29–40), college-educated users, and white/English-speaking Hispanics.

• Other Activities: Search engines command significant attention, but are outranked by email and news consumption in users’ daily online activities.

Key Data Points

• Header: Search Engine Use, November 2005
• Reporters: Lee Rainie (Pew Internet), Jeremy Shermak (comScore)
• Report Date: November 2005

### Report Highlights
- Search engine usage increased by 55% from mid-2004 to 2005.
- Email usage continues to dominate overall time spent online.
- Local searches show a rise, with over 447 million total internet searches in August 2005.
- GenX users and college-educated, higher-income individuals are most active.