2017年-数据局_ZEBRA：2017全球零售图景重塑零售业_25页_13mb

2017 Retail Vision Study Summary

Core Content

Zebra's 2017 Retail Vision Study explores the transformation of the global retail industry driven by technology advancements and evolving shopper expectations. The report highlights the increasing adoption of IoT, machine learning, and automation to enhance customer experiences, improve inventory management, and reduce operational costs.

Main Technology Trends

• Internet of Things (IoT): 70% of retailers plan to invest in IoT by 2021. IoT is used to improve customer experience, enhance supply chain visibility, and generate new revenue opportunities.
• Machine Learning / Cognitive Computing: 68% of retailers plan to invest in these technologies to personalize experiences and improve demand forecasting.
• Automation: 57% of retailers plan to invest in automation for inventory tracking, order packing, and customer assistance.

Key Drivers for Technology Investments

1. Enhance the customer experience
2. Generate revenue
3. Reduce operating costs
4. Keep pace with competition
5. Improve inventory management

Phygital Integration

• 91% of retail sales still occur in physical stores, but retailers are investing to create a seamless blend of online and in-store experiences.
• Click-and-collect models are becoming increasingly popular, with 79% of retailers planning to support buy online, pickup at third-party locations.

Retailer Technology Investments by 2021

• Mobile point-of-sale devices
• Handheld mobile computers with scanners
• Tablets for product information
• Kiosks for pricing and availability
• IoT device and network monitoring
• Sensors for tracking customer footpath
• Beacons for location-based marketing
• Automation and smart sensing for inventory management and planogram compliance

Inventory Management Innovations

• Retailers are focusing on item-level RFID to boost inventory accuracy to 95%, reduce stockouts by 60-80%, and lower inventory-related costs.
• 70% of retailers plan to implement item-level RFID technology by 2021.

Impact of Inventory Distortion

• $1.1 trillion is the worldwide cost of inventory distortion, including overstock, stockouts, and shrinkage.
• Reducing stockouts and overstocks can lower inventory costs by 10%.

Plans for Automating Inventory Visibility

Business Intelligence and Analytics

• 73% of retailers rate managing big data as important or business critical.
• 58% plan to invest in big-data solutions for IoT data.
• Top business intelligence initiatives include:
  • Market-basket analysis
  • Customer segmentation
  • Centralized customer data and intelligence

Global Retailer Technology Investment Insights

• North America: High investment in IoT technologies like automated inventory verification and shelf sensors.
• Latin America: Focus on personalization and enhancing in-store experience with technology.
• Europe: 36% of retailers know when specific customers are in store, expected to grow.
• Asia-Pacific: More retail sales are expected to shift to online channels.

Retailer Segments and Technology Adoption

Retail Areas for Technology Investment

Conclusion

The retail industry is undergoing a significant transformation through the integration of IoT, automation, and personalization technologies. These innovations are critical for meeting the demands of modern shoppers, improving operational efficiency, and enhancing the overall customer experience. Zebra Technologies provides the necessary tools and insights to support this shift and enable retailers to thrive in the omnichannel landscape.