Amadeus：2022年Q2出行市场洞察报告_16页_3mb
报告摘要
Mobility Market Insights Report Summary - Q2 2022
Core Content Overview
This report provides insights into the global and regional car rental market performance during Q2 2022, focusing on key metrics such as booking lead time, average rental length, and average daily rates. It highlights trends and data points that reflect the growth and dynamics of the car rental industry across different regions, particularly the United States and Canada.
Key Market Trends
1. Global Car Rental Bookings
- Double-digit growth observed in worldwide car rental bookings from January to June 2022 compared to the same period in 2021.
- 37% increase in global car rental bookings from April to June 2022 compared to 2021.
- Average rental length increased by 25% in the last quarter, reaching 5.72 days.
2. United States Market
- The U.S. rental market continues to show year-over-year growth of 37%.
- 9 out of the top 10 car rental location searches globally are U.S. cities, indicating strong demand and market dominance.
- Booking lead time (time between search and booking) for the U.S. market decreased slightly from 64% in 2020 to 53% in 2022, suggesting more immediate booking behavior.
- Average rental length in the U.S. is 5.72 days, consistent with the global average.
3. Canada Market
- Canada holds the highest average daily rate at $118, compared to $94 in the U.S. and $92 globally.
- The top 10 searched destinations in Canada include Toronto (YTO), which is the 10th most searched city worldwide.
- The average rental length in Canada is 5.69 days, slightly lower than the U.S. and global averages.
Top 15 Searched Destinations Worldwide
The following table lists the top 15 searched car rental destinations by percentage share:
| % Share | City |
|---|---|
| 5.022% | ORL - Orlando (US) |
| 4.898% | NYC - New York (US) |
| 4.154% | LAX - Los Angeles (US) |
| 3.281% | LAS - Las Vegas (US) |
| 3.022% | MIA - Miami (US) |
| 2.230% | CHI - Chicago (US) |
| 2.014% | FLL - Fort Lauderdale (US) |
| 2.014% | DEN - Denver (US) |
| 1.824% | SEA - Seattle (US) |
| 1.788% | YTO - Toronto (CA) |
| 1.667% | SFO - San Francisco (US) |
| 1.654% | WAS - Washington (US) |
| 1.633% | ATL - Atlanta (US) |
| 1.600% | BOS - Boston (US) |
| 1.571% | TPA - Tampa (US) |
Average Daily Rates by Weeks
- The global average daily rate is $92, with the U.S. at $94 and Canada at $118.
- Rates vary by week, with the highest rates typically observed during peak travel periods, such as summer and holiday seasons.
Summary of Key Metrics
| Metric | Global | US | Canada |
|---|---|---|---|
| Booking lead time (0-7 days) | 54% | 53% | 49% |
| Average rental length (days) | 5.72 | 5.72 | 5.69 |
| Average daily rate (USD) | $92 | $94 | $118 |
Conclusion
The global car rental market experienced significant growth in Q2 2022, with a 37% increase in bookings compared to 2021. The U.S. remains a key driver of this growth, contributing 9 out of the top 10 searched locations. Canada, while smaller in volume, commands a higher average daily rate than both the U.S. and global averages. These trends suggest a strong and evolving demand for car rental services, influenced by travel patterns and consumer behavior.
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