2014-12-31-莱坊-Global_Development_Report_2015_September_16页_1mb
报告摘要
Knight Frank Global Development Report Summary
Welcome
- This is the third edition of Knight Frank's Global Development Report.
- The luxury residential development industry has grown significantly over the past decade, driven by innovation in architecture and design.
- Economic and business connectivity between global cities, combined with wealth creation in developing nations, has led to a global demand for high-end properties.
- Knight Frank has been a key player in this industry, offering development expertise, market research, and forecasting to developers and investors worldwide.
Core Content
- The report explores developments influencing design, facilities, and services in luxury residential markets.
- It highlights London and New York as bellwethers for global development trends.
- Key insights are shared by experts in the field, including Robert Lyle (luxury lifestyle and branding) and Marc Kushner (architecture).
Market Size & Performance
- The report compares the size and performance of luxury residential markets to guide developers and investors.
- London has seen a 138% increase in prime prices over a 10-year period.
- Miami boasts the highest gross residential yield at 6.1% among the eight cities analyzed.
Global Influencers
- Knight Frank's report identifies key developments that have influenced the market in various regions.
- These include:
- London: The Plimsoll Building, Chelsea Barracks, The Old War Office, One Grosvenor Square, and more.
- New York: 432 Park Avenue, One57, 220 Central Park South, 520 Park Avenue, and others.
- Global: Opus in Hong Kong, One Sydney in Sydney, The Royal Atlantis Resort in Dubai, Four Seasons Private Residences in Madrid, Faena House in Miami, Shanghai Arch in Shanghai, and No.8 Royal Park in Beijing.
Adding Value to the Development Chain
- Knight Frank emphasizes an integrated approach to development, focusing on both location and product quality.
- Key elements include:
- Understanding the target market and its preferences.
- Creating a product that meets the needs of high-net-worth individuals.
- Careful attention to detail in all aspects of the development, from spatial arrangement to interior finishes and branding.
- Utilizing global insights and comparative research to inform pricing and design.
Key Insights from Experts
- Ian Marris (London Residential Development Team):
- At least 60% of the accommodation should be focused on the principal occupant.
- Master bedroom suites should account for about a fifth of the total.
- An integrated approach from concept to closing is essential for maximizing returns.
- Susan de Franca (Douglas Elliman, New York):
- The architectural form is a value driver, but interior design and amenity provision are equally important.
- Working closely with design teams ensures the product is informed by buyer needs.
- Sales teams provide real-time feedback to developers on what buyers are prioritizing.
Case Studies
- Chelsea Barracks, London: A 13-acre development with 275 apartments and townhouses, featuring seven new garden squares. It's a Qatari Diar project and has attracted significant interest from UK buyers.
- The Royal Atlantis Resort & Residences, Dubai: A Kerzner development with 231 apartments and an 800-key hotel. It has been designed to cater to international high-net-worth buyers and features 65 individual layouts.
- One Murray Street, New York: A 64-storey glass tower designed by Kohn Pedersen Fox, aiming to meet the expectations of uptown buyers.
- Faena House, Miami: A regeneration project with 47 residences, appealing to a diverse international buyer base.
- Lodha World Towers, Mumbai: A trio of uniquely curved glass towers, including World One, the world's tallest residential tower at 423m.
Future Supply Hotspots
- Knight Frank identifies emerging submarkets with significant future development potential.
- The report suggests that Asia, the Middle East, and other regions will see substantial growth in luxury residential development.
10 Steps to Maximising Returns
- Knight Frank outlines a 10-step development pathway, guiding developers from concept to sales.
- Each stage is critical for the project's overall viability and success.
- The process involves:
- Market research and analysis.
- Concept development.
- Design and planning.
- Site selection and acquisition.
- Budgeting and financing.
- Regulatory compliance.
- Marketing strategy.
- Sales and leasing.
- Post-sales management.
- Long-term value maintenance and enhancement.
Conclusion
- Knight Frank's expertise in global luxury residential development is key to helping developers create high-value, high-return projects.
- The report underscores the importance of understanding global wealth trends, occupier needs, and market dynamics.
- It also highlights the increasing role of branding, design, and service in differentiating luxury developments and maximizing returns.
展开完整摘要
试读结束,高清完整版pdf/doc/ppt,请点下载