2015-09-02-皮尤-Most_Millennials_Resist_the_Millennial_Label_15页_780kb
报告摘要
- Millennials (ages 18-34), born between 1981-1997, constitute the largest generation in the U.S. workforce but show low identification with their moniker. Only 40% of this age group (601 surveyed) calls themselves Millennials, with a further third (33%) preferring Gen X labels among those 35-50 years old. Among older Millennials (27-34), 43% still lean towards Gen X.
- Boomers (51-69) strongly identify with the "Baby Boom generation" at 79%. Approximately half (58%) of Gen Xers (35-50) also identify with their label.
- Older adults, particularly the Silent Generation (70-87), use fewer generation labels. Only 18% self-label as Silent Generation, while most align with Boomers or the Greatest Generation. In terms of application, Boomers themselves were the most satisfied (70%). Overall response rates for generational labels were low across all groups except Boomers.
- Survey methodology: The study surveyed 3,147 adults via the American Trends Panel online (78% response rate) and mail (61% response rate) between March 10 and April 6, 2015. Unweighted sample sizes were: Millennial (n=601), Gen X (n=721), Boomer (n=1,305), Silent (n=501). The standard error for the full sample was ±2.4 percentage points. Data was from the March 10th wave of the American Trends Panel.
- Generational Names: Most survey respondents had heard of Baby Boom and Gen X names. Millennials were less known. Gen X was the closest second recognized label heard of by 71% but relatively low identification and perceived fit by any group. Terms like Greatest Generation and Silent Generation were least familiar across the population.
- Positive Stereotypes: Older generations (Silent, Boomer, Gen X) generally describe their generation positively (hard-working, responsible, patriotic). Silent Generation expressed the highest positive ratings (e.g., hard-working: 83%, responsible: 78%) and the lowest negative ratings (self-absorbed:7%, wasteful:10%, greedy:8%).
- Negative Stereotypes about Generations: Millennials demonstrated the most skepticism, more often assigning negative traits like self-absorbed (59%), wasteful (49%), and greedy (43%) compared to older generations. Boomers acknowledged self-absorbed traits less (20%). Beyond self-absorption, cynicism and wastefulness also scored higher among Millennials.
- Views on Generation Traits: Stereotypes declined with age (older adults rated their generation higher for work ethic and self-reliance). Younger generations often prioritize different values (like idealism and environmental consciousness), but the survey found less difference than expected among older adults regarding concepts like tolerance and environmental consciousness.
- Self-Application vs. Public Perception: Boomers strongly identify with both the label "Baby Boom" (79%) and find it a good fit (70%). Their self-labeling response rates are significantly higher than other generations for this specific label.
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