2022年Q4视频趋势报告（英）-17页_3mb

报告摘要

TiVo Q4 2022 Video Trends Report Summary

Introduction and Discovery Dilemma: Consumers face an overwhelming number of video sources, with the average rising to 11.6 services, and discovery is a top pain point, surpassing overall bundle cost. Younger demographics use more services, and urban areas report higher adoption.
Average Video Sources and Spending: Increased to nearly 12 sources year-over-year; AVOD and FAST services grow, while total entertainment spending rose by almost $20/month. Income and subscription types influence spending.
Discovery Methods and Viewing Habits: Key discovery includes word-of-mouth and social media; average daily TV viewing holds steady at 4.4 hours, with preferences for binge-watching (especially among women) or weekly drops (among men). Local content is increasingly accessed via free services.
Business Models and Churn: SVOD churn rises due to pricing and reliability; AVOD/F.A.S.T. adoption grows, driven by cost. Pay-TV and cord-cutting trends show shifting preferences away from traditional services.
Social and User-Generated Content: Social video is popular, with 80.1% consumed; UGC dominates, but concerns about authenticity persist. Device usage favors TV for social viewing.
Ad Tolerance and Emerging Tech: Most consumers tolerate ads, with slight decreases in tolerance; voice control usage increases, used primarily for discovery and search. Smart TV adoption grows, with upgrades driven by advanced features.
Key Recommendations and Challenges: Balancing content growth with discovery tools is crucial; economic pressures affect entertainment budgets, but video remains a priority.