2023-05-22-hub-2023年美国联网家庭报告_14页_2mb

报告摘要

Consumers face confusion due to rapid innovation (e.g., 8K TVs, 5G), often misunderstanding even previous standards like 4K.
Despite confusion, investment in new technology remains strong, even if usage patterns are unclear.

Smart TVs are ubiquitous, with ~80% ownership and higher streaming adoption (60% weekly use).
4K-capable TVs are widespread (~50% household), with over 60% of owners watching 4K content; interest in 8K continues (low but growing).
Voice-controlled remotes double their presence (~50% of households) and are heavily used ("all the time/often" by 40%).
Smart home devices (excluding speakers) continue to grow, while smart speakers reach saturation (~52% adoption).

Virtual Reality (VR) growth slowed outside gaming (up ~12% from 2019), driven by Occulus Quest 2 but weakened by Meta/Azure divestitures.
5G awareness is widespread (~85%+), with over half the population "very interested" in 5G phones/internet.

Media stakeholders must adapt as smart TV viewing increasingly dominates discovery pathways.
Device fragmentation challenges content availability and consumer decision-making.
While 5G/8K show promise, consumer benefits remain ambiguous, hindering widespread adoption differentiation.

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