2023-03-21-Kantar-阿联酋快消品2022年年度回顾（英）_12页_561kb

Summary of UAE FMCG Annual Review 2022

The UAE FMCG market in Q4 2022 was analyzed amid economic inflation and shifting consumer trends. Key findings highlight the economy's solid growth, driven by non-oil sectors like government initiatives and Dubai's transformative projects. Consumer behavior showed fewer shopping trips with higher frequency and value, focusing on food and home care items due to inflationary pressures. Market data revealed that while overall FMCG value grew, volume slightly decreased, with categories like Home Care and Food experiencing significant gains. Dairy and beverage segments faced challenges. Promotional impacts diminished, urging brands to adopt alternative marketing strategies like enhancing product offerings and social media use. Online shopping is rising, contributing to larger basket sizes and higher engagement. Recommendations include adapting to changing shopper patterns, targeting affluent and middle-class segments, and capitalizing on online growth to stay competitive in 2023.