消费者产品报告2025_在通用人工智能时代重新获得相关性_16页_2mb

Summary of Bain & Company's Consumer Product Report 2025

The 2025 Consumer Products Report by Bain & Company examines the challenges and opportunities in the consumer products industry amidst general artificial intelligence (AI). The report is authored by Richard Webster, global head of the consumer goods practice and partner in London, and Charlotte Apps, vice president and head of the consumer goods practice in Toronto. It acknowledges contributions from the McKinsey consumer goods leadership team and other Bain partners, along with support from Sarah Yates and Annie McNerney. The report is copyrighted in 2025.

Key findings highlight that consumer products sales growth slowed in 2024 due to unsustainable price increases, with volume growth remaining limited. The industry faces pressure to regain market share and accelerate digital transformation to achieve sustainable profits. Top challenges include geopolitical fragmentation, evolving consumer behaviors (such as shifts in diet and the impact of GLP-1 drugs), and inadequate AI adoption compared to other sectors. Data shows emerging markets driving volume growth, while developed markets saw slower progress. The report recommends three strategic imperatives for companies: rethink growth algorithms for sustained profit pools, reshape for productivity through simplification and innovation, and redefine with an AI- and tech-driven model.

Executives are urged to take bold actions to build resilience and leverage AI for better consumer engagement. The conclusion stresses that 2025 could be a pivotal year for companies that innovate, with AI playing a central role in redefining industry success.