Experian-2019年亚太地区身份和欺诈报告（英文）-2019.5-20页_3mb

2019 Experian Identity and Fraud Report - Asia-Pacific Edition Summary

Core Content

The 2019 Experian Identity and Fraud Report highlights the rapid digital transformation across the Asia-Pacific region, focusing on consumer and business behavior, the role of digital identity in enhancing security and convenience, and the growing concerns around online fraud and data privacy.

Main Points

• Digital Adoption and Activity:

  • Digital banking and online shopping are the top two online activities for consumers in the Asia-Pacific region.
  • Over 90% of surveyed consumers have made online purchases, with Thailand, Indonesia, and China leading in activity.
  • Nearly 90% of consumers with internet access use personal banking online.
  • Emerging markets like India, Indonesia, and Thailand are experiencing significant growth in digital adoption.

• Consumer Expectations:

  • Consumers expect personalisation, convenience, and security in their online experiences.
  • Security is the top priority for 71% of consumers, followed by convenience (20%) and personalisation (9%).
  • 81% of consumers feel strongly that businesses must be transparent about how their personal information is used.

• Fraud Concerns:

  • 50% of businesses in the Asia-Pacific region reported an increase in fraud losses over the past 12 months.
  • Fraud losses are particularly high in India (65%) and low in Hong Kong (34%).
  • Over two-thirds of businesses (67%) report increased concern for fraud losses since last year.
  • Fraud can lead to reputational damage and customer abandonment, as noted by a Thai bank VP.

• Digital Identity and e-KYC:

  • Digital identity programmes are crucial for verifying customer identities and improving security while enhancing convenience.
  • Examples include Malaysia's MyKad, Singapore's MyInfo, and India's Aadhar.
  • Thailand plans to launch a Digital ID system in 2019 to streamline identity verification.

• Authentication Methods:

  • Traditional methods like passwords and PINs are still widely used.
  • Advanced methods, such as physical and behavioural biometrics, are gaining traction, especially in China and India.
  • 80% of Chinese consumers regard biometrics as one of the top ten features that improve their online banking experience.
  • Over three-quarters of consumers in the region feel more confident in their bank's security measures if they encounter biometrics during online banking.

• Consumer Data Sharing Willingness:

  • 57% of consumers express concern about sharing their personal data.
  • Only 12% are very willing to share data, with Vietnam, Thailand, Indonesia, and India showing the highest willingness.
  • Consumers are more willing to share data if they perceive a benefit, such as convenience or better services.

• Transparency and Trust:

  • 90% of businesses believe they are open and transparent about data usage.
  • 58% of businesses plan to invest more in transparency initiatives in the next 6 months.
  • Trust in the BFSI industry and government agencies is high, with 60% of consumers trusting banks and insurance companies, 57% trusting government agencies, and 56% trusting payment service providers.
  • In Japan, despite being a cash-based society, trust in banks is still higher than in other industries.

• Regulatory Influence:

  • Regulations like Open Banking, which originated in the UK, are being adopted in Australia and Hong Kong.
  • These regulations are viewed positively by consumers and encourage transparency and control over data usage.
  • In India, regulatory actions against data misuse have increased consumer confidence in online security.

• Emerging Trends and Challenges:

  • The rise of smartphones and internet penetration has enabled a digital ecosystem where consumers expect seamless, secure, and personalised experiences.
  • While digital transformation offers cost and reach advantages, it also introduces new vulnerabilities.
  • Governments and businesses in emerging economies are working to improve digital infrastructure and financial inclusion, often through initiatives like e-payments and e-KYC.

Key Information

• Digital Banking and Commerce Growth:

  • The Asia-Pacific region leads the world in digital banking and commerce adoption.
  • Over 90% of consumers use online banking, with higher rates in developed economies like Australia and Singapore.

• Fraud Management:

  • Advanced technologies like biometrics and AI are being used to combat fraud.
  • 50% of businesses are actively implementing or considering advanced authentication solutions.
  • Facial and voice recognition are being adopted by banks in Japan, Thailand, and others.

• Trust and Transparency:

  • Businesses are under pressure to be transparent with consumers about data usage.
  • Open Banking and similar regulations are promoting trust and consumer control.
  • Trust in BFSI and government agencies is higher than in social media platforms, which are trusted by only 24% of consumers.

• Consumer Sentiment:

  • Consumer confidence in businesses' ability to securely confirm their identity is moderate.
  • Consumers are more willing to share data when they see a clear benefit, such as convenience or better service.
  • There is a mismatch between what businesses prioritise (convenience) and what consumers value most (security).

• Regional Differences:

  • Emerging markets face challenges in digital readiness and financial inclusion, while mature economies like Japan are slower to adopt digital payment methods.
  • Countries like Singapore and Malaysia have made significant progress in creating digital identity systems and enhancing cybersecurity.