2016-04-05-凯度-零售快报_-_2016年第2期_1页_569kb

Market Share Trend (4-Week Rolling): Overall market share for the 5 major retail groups exhibited a slight increase, with High鑫零售集团 leading at approximately 8.1%, followed by华润万家集团, 沃尔玛集团, 家乐福, and 百联集团.

12-Week Comparison (同比): High鑫零售集团 continued to grow its customer base and average spending (+0.7% penetration, +3.6% average spend, +2.3% frequency). Other retailers showed mixed results: some improved spending but saw declines in frequency or penetration, while retailers like武商联集团 demonstrated significant regional growth in the south.

Regional Analysis: In the south,武商联集团 increased its market share by 1.2 percentage points. East and west regions had varying leaderboards, with High鑫零售集团 and沃尔玛集团 dominating in some areas, and specific retailers like永辉 and 物美集团 showing notable presence.

Overall Findings: Consumer spending per transaction rose across most retailers, but performance differed by region and group, with data sourced from Kantar Worldpanel.