贝宝：2021全球电子商务的重要转折点报告_93页_15mb

Summary of the 2021 Borderless Commerce Report

Core Content

The 2021 Borderless Commerce Report highlights the significant transformation in global eCommerce driven by the pandemic. The report explores how consumer behavior, technology, and market dynamics have evolved, offering insights into the opportunities and challenges for cross-border sellers in 13 key markets. It emphasizes the need for businesses to adapt to these changes to thrive in the new eCommerce landscape.

Main Viewpoints

• Shift in Shopping Behavior: The pandemic accelerated the adoption of online shopping, with nearly 28% more people coming online globally in 2020. Online shoppers are now more willing to buy internationally, and cross-border shopping has become a more ingrained habit.

• Increased Spending and Intent: Across all 13 markets, the average online shopper intends to increase their online spending, with India and China showing the highest intent. This is driven by the search for better prices, access to unique products, and the convenience of digital shopping.

• Mobile Commerce Dominance: Smartphones have become the primary shopping device, with 67% of global online purchases expected to be made via mobile in 2021. In many markets, mobile usage surpasses laptop usage, especially in developing economies.

• Payment Preferences: PayPal has emerged as a preferred payment method for cross-border transactions, particularly in Australia and Germany. BNPL services are also gaining traction, especially in Australia, with a 25% year-on-year increase in users.

• Technology and Infrastructure: Technology has played a pivotal role in enabling cross-border commerce. The rollout of 5G in China, for instance, has significantly enhanced the mobile shopping experience, particularly for livestream shopping.

• Seasonal and Cultural Drivers: Seasonal events such as Singles Day, Black Friday, and Cyber Monday have seen record sales. In Brazil, the shift to mobile shopping is notable, and there is a growing preference for digital wallets and BNPL services.

Key Markets Overview

Australia

• Market Growth: Australia experienced an 8.9% annual eCommerce growth in 2020, with a predicted 16.5% growth in 2021.
• Consumer Behavior: 63% of Australians shop internationally, driven by access to unique products and better prices. Sustainability and ethical sourcing are becoming key factors in consumer decision-making.
• Payment Preferences: PayPal is the preferred payment method for cross-border transactions, with 59% of shoppers using it. BNPL services are also growing rapidly.
• Seasonal Trends: The 2020 shift to online shopping has led to higher expectations for major sales events like Black Friday and Christmas.

Brazil

• Market Growth: Brazil saw a 4.1% drop in GDP in 2020 due to economic challenges and currency instability. Despite this, cross-border shopping has become more accepted.
• Consumer Behavior: 57% of Brazilians shop cross-border, with 78% using smartphones for online purchases. They are more price-sensitive and value convenience.
• Payment Preferences: Credit cards are still the most popular method, followed by PayPal. BNPL services are also becoming more common.
• Seasonal Trends: The rise in online shopping has led to increased participation in major sales events, with a notable shift in consumer behavior.

Critical Insights

• Consumer Confidence: Despite economic challenges, consumer confidence is on the rise, particularly in markets like India, Brazil, and Mexico.
• Cross-Border Concerns: Concerns such as shipping costs, delivery speed, and return processes remain significant for cross-border shoppers.
• Innovation and Adaptation: Businesses that innovate and adapt to the changing consumer landscape, such as by offering sustainable products, BNPL options, and clear shipping information, are likely to succeed.

Conclusion

The pandemic has created a new normal in eCommerce, with cross-border shopping becoming more common and consumer expectations rising. The report suggests that businesses must understand and adapt to these changes to capitalize on the opportunities presented by the growing online market. With the right strategies, including mobile optimization, diverse payment options, and a focus on value and sustainability, cross-border sellers can thrive in this evolving environment.