2024-09-23-Capgemini-订阅模式的兴起_卡车所有权的革命性变革（英）_20页_2mb

Subscription Models for Truck Ownership

Key Findings

• Subscription models offer flexibility and cost-sharing, benefiting from high customer acceptance.
• Customers willing to pay a 5-15% premium for subscriptions, especially for electric vehicles (EVs), to overcome affordability and uncertainty issues.
• Preferences include shorter contracts (e.g., 3 months), regional vehicle classes, and direct manufacturer involvement in subscriptions.

EV Adoption Acceleration

• Subscriptions address barriers like high acquisition costs and range anxiety, making EVs more accessible and affordable.
• Key advantages include emission-free operation, improved sustainability, and better cost structures with OEM ownership.

Recommendations for OEMs

• Develop subscription strategies to enhance sales and fleet solutions.
• Focus on reducing total cost of use (TCU) through ecosystem services, battery management, and circular economy principles.
• Educate customers on total cost of ownership (TCO), lead time expectations, and sustainability benefits.
• Integrate subscription models with electrification to support zero-emission goals and rapid vehicle deployment.

Conclusion

Subscription models present a significant opportunity for OEMs to innovate and meet market demands for flexible, sustainable truck solutions, accelerating the adoption of electric vehicles and improving business adaptability.