益普索-全球对2024年的乐观情绪仍在上升（英）-2023.12-54页_2mb

Summary of IPSOS Global Advisor 2024 Predictions

Overview

The December 2023 report by IPSOS predicts global trends for 2024 based on a survey of 25,292 adults across 34 countries. It highlights concerns about economic and social challenges, technological advancements, and environmental issues. Optimism in 2024 increased slightly compared to 2023 but remains below pre-COVID levels.

Key Findings

• Global Perception: A majority view 2023 as a "bad year" for their country and personal lives, with 70% and 53% agreeing respectively. Predictions indicate slight improvements for individual optimism and economic outlooks.
• Economic Trends: Expectations focus on rising inflation, higher interest rates, and unemployment. Economic pessimism has decreased slightly since 2023.
• Societal Issues: Topics include immigration, gender pay equality, and population changes. Views vary by country, with some expecting increases in immigration and others noting shifts in tolerance and medal wins.
• Technology: AI is predicted to transform jobs and healthcare, with significant concerns about data leaks. Usage of social media is expected to decrease in some regions.
• Security and Environment: Risks include new pandemics, AI-related threats, extreme weather events, and climate policies. Environmental awareness grows, with expectations for more carbon reduction targets and restrictions.

Methodology

The survey used online and face-to-face methods, with weighting to reflect population demographics. Data collected from October 20 to November 3, 2023, accounts for sampling and credibility intervals.