> **来源：[研报客](https://pc.yanbaoke.cn)** # 2026 Aerospace & Defence Brand Value Report Summary ## Core Content This report presents the findings of Brand Finance's annual assessment of the most valuable and strongest aerospace & defence brands. It highlights the financial performance, growth trends, and strategic positioning of key players in the sector, emphasizing the role of brand strength and national reputation in shaping market access and business success. ## Main Points - **Sector Growth**: The global aerospace and defence sector saw a **52% increase** in total brand value in 2026, reaching **USD168.7 billion**, driven by rising defence budgets and strong demand for both commercial and military aircraft, as well as aftermarket services. - **Brand Value Leaders**: - **Airbus** secured the top spot with a brand value of **\$27.2 billion**, up **63%** from the previous year. - **Boeing** ranked second with **\$24.4 billion**, up **34%**, showing a disciplined recovery. - **Lockheed Martin** ranked third with **\$14 billion**, up **27%**, supported by strong demand for its F35 fighter jet and other programmes. - **GE Aerospace**, **Northrop Grumman**, **BAE Systems**, **Safran**, and **Raytheon** also featured in the top ten, with varying growth rates. - **Fastest Growing Brand**: **Hanwha Aerospace** emerged as the fastest-growing brand in the sector, with a **118% increase** in brand value to **\$3.1 billion**, fueled by strong international demand for its advanced defence systems and strategic production initiatives. - **Brand Strength Index (BSI)**: - **Rolls-Royce** was rated the strongest brand with a **BSI score of 92.6/100** and an **AAA+ rating**. - **Airbus** ranked second with a **BSI score of 91.5/100**. - **Hanwha Aerospace** improved its BSI score to **84.4/100** from **80.7/100** in 2025, reflecting its growing reputation as a reliable partner. ## Key Trends - **Non-US Brands Gaining Ground**: There is a noticeable shift in brand value towards **non-US companies**, driven by increasing trust in their offerings. **South Korea, Germany, China, and Italy** showed the largest brand value gains. - **Soft Power and National Reputation**: National reputation plays a crucial role in defence procurement. Brand Finance's **Global Soft Power Index** indicates that **non-US nations** are gaining soft power, which helps open new export markets for their defence brands. - **U.S. Decline in Soft Power**: The **United States** recorded the sharpest decline in soft power in the Index's history, falling **4.6 points**. This is attributed to declines in **Governance, International Relations, and People and Values**. - **China's Rise**: **China** is the only top-10 nation to record a soft power increase in 2026, closing the gap with the U.S. to under **1.5 points**. However, its **Governance pillar** remains weak, limiting its access to premium allied programmes. ## Competitive Dynamics - **Hanwha Aerospace** has become a major contender due to its **strong international demand**, **strategic production in customer countries**, and **investments in MRO capabilities**. - **SpaceX** leads in the **commercial space sector**, dominating **satellite launches** and **crewed missions**, with a **BSI score of 84.0/100**. - **Japan and South Korea** are emerging as key players in the global aerospace and defence landscape, with **Japan rising to 3rd place** in the Soft Power Index and **South Korea climbing rapidly**. ## Methodology and Services - Brand Finance uses a **robust methodology**, including **ISO 10668 and ISO 20671**, and is certified by **Austrian Standards**. - The report includes **valuation analysis**, **brand strength analysis**, and **sector insights**, providing a comprehensive view of the aerospace and defence industry's brand landscape. ## Conclusion The aerospace and defence sector is evolving rapidly, with **brand value** and **national reputation** becoming increasingly important in shaping market access and long-term growth. While **U.S. brands** remain dominant, **non-US brands** are gaining traction due to improved **brand strength** and **soft power**. **Hanwha Aerospace** exemplifies this trend, showing remarkable growth and becoming a key player in the international defence market.