2023-2024年印度旅游报告（英）-161页_16mb

Annual Report Summary - 2023-24

Core Content Overview

The Ministry of Tourism, Government of India, has been actively working on enhancing the tourism sector through policy formulation, infrastructure development, marketing initiatives, and international cooperation. The report highlights the Ministry's efforts in promoting both domestic and international tourism, ensuring quality service standards, and supporting the recovery of the tourism industry post-pandemic.

Main Objectives and Functions

• Promote Tourism: The Ministry aims to boost tourism as an economic driver and a tool for sustainable development.
• Infrastructure Development: It focuses on building and improving tourism infrastructure to support growth and visitor experience.
• Marketing and Promotion: The Ministry promotes India as a 365-day tourist destination through various campaigns and digital platforms.
• Policy Formulation and Implementation: It develops and implements national policies, including those related to visa regimes, tourism service standards, and niche tourism.
• Human Resource Development: It supports training and professional education for the tourism and hospitality sector.
• International Cooperation: It collaborates with global agencies and organizations to enhance expertise and promote sustainable tourism development.

Key Initiatives and Programs

• Swadesh Darshan 2.0: A revamped initiative to develop 57 tourism destinations across 32 states/UTs, focusing on integrated and sustainable tourism development.
• PRASHAD Scheme: Launched to develop pilgrimage and heritage sites, with 46 projects sanctioned at a total cost of ₹1621.13 crore, and 29 new sites identified for development.
• Dekho Apna Desh: A campaign encouraging citizens to explore their own country, with webinars, quizzes, and pledge drives to promote domestic tourism.
• Incredible India Website and Mobile App: The website has over 20 million views and the mobile app offers a range of features including map integration and emergency contacts.
• Tourist Help Line (1363): A 24x7 multi-lingual help desk available in 12 languages, including Hindi and English, to assist tourists.
• E-Marketplace for Tourist Facilitators and Guides: A digital platform allowing tourists to search, book, and manage their travel experiences with certified facilitators and guides.
• RCS-UDAN Scheme: A program to improve regional air connectivity and affordability for tourism routes.
• Loan Guarantee Scheme for Covid-Affected Tourism Sector (LGSCATSS): Provides financial relief to tourism service providers, with ₹6.82 crore in guarantees issued as of November 30, 2023.
• Nirbhaya Fund: A corpus fund aimed at improving the safety and security of women in tourism, with ₹6.24 crore allocated to the Madhya Pradesh Tourism Board.

Statistics and Achievements

• Foreign Tourist Arrivals (FTAs): India recorded 9.24 million FTAs in 2023, a 43.5% increase over the previous year, contributing to foreign exchange earnings of ≥ ₹2,31,927 crore (65.74% growth).
• Domestic Tourist Visits (DTVs): 1731.01 million DTVs were reported in 2022.
• E-Visa Expansion: E-Visa facility is available to nationals of 167 countries under 7 sub-categories.
• Tourist Facilitator Training: The IITF Certification Programme was launched to provide online training and accreditation for tourist facilitators.
• RTI Applications: 934 RTI applications were received between January 1, 2023, and March 31, 2024, with timely responses.
• Tourist Facilitator Certification: 56 Institutes of Hotel Management (IHMs) and 12 Food Craft Institutes (FCIs) are supported by the Ministry.
• Tourist Guide Renaming: Regional Level Guides (RLGs) have been renamed to Incredible India Tourist Guides (IITGs), with expanded operational areas.
• Vibrant Villages Programme: Focuses on promoting rural tourism and preserving cultural heritage.
• North-East and Jammu & Kashmir Special Emphasis: The Ministry has given special attention to these regions for tourism development.
• Gender Equality and Welfare Measures: The Ministry has implemented initiatives to promote gender equality and support welfare in the tourism sector.
• Vigilance and Accountability: The Ministry has emphasized vigilance and accountability through its Departmental Accounting Organization and audit processes.

Conclusion

The Ministry of Tourism has made significant strides in promoting tourism as a vital economic and cultural sector. Through various initiatives, policy reforms, and infrastructure development, it aims to enhance the visitor experience, support local economies, and ensure the sustainability of the tourism industry. The focus on digital solutions, multi-lingual assistance, and international collaboration underscores its commitment to making India a globally competitive and accessible tourism destination.