2025中国城市国际传播影响力报告_24页_1mb

报告摘要

2024 China City International Communication Influence Report Summary

Introduction

The report analyzes the international communication influence of Chinese cities, leveraging digital media and tourism to enhance global visibility. It emphasizes the need for a multi-channel,立体式 (stereoscopic) external communication strategy as per the 20th Central Committee's third plenum guidelines. Cities are assessed through five dimensions to promote China's modernization narrative.

Methodology

The study employs a comprehensive index system based on five key indicators: Comprehensive Exposure, Media Attention, Netizens' Discussion, Regional Radiation, and International Reputation. Data from global social platforms, media, and online discussions form the quantitative basis.

Key Findings

Major cities like Beijing, Shanghai, Shenzhen, and Guangzhou lead in international influence due to their roles in politics, economics, science, and culture. Top-performing cities in 2024 include Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Hangzhou, Chengdu, Nanjing, Wuhan, and Tianjin. Factors driving influence include policies, technological advancements (e.g., AI, autonomous driving), cultural events, and tourist attractions.

Special Charm Cities

Cities like Harbin, Kunming, and Shenyang gain attention for unique attributes: Harbin for winter tourism and ice art, Kunming for biodiversity and environmental achievements, and Shenyang for aerospace and industrial innovation, showcasing regional diversity.

Emerging Influential Cities

Zibo, Fuzhou, Urumqi, Haikou, and Dongguan show significant growth in international presence, fueled by events, industries, and strategic collaborations, highlighting potential for future global engagement.

Overall Insights

Technology and tourism dominate overseas discussions, with cities leveraging events like expos and festivals to boost visibility. Eastern coastal cities dominate the Top 30 list, benefiting from clustering effects and international partnerships.