2021-09-25-奥纬咨询-Service_for_wind_turbines_-_The_underestimated_profit_machine_2页_67kb

Wind Turbine Service Market Analysis Summary

Market Growth and Profit Potential

• The global O&M service market for onshore wind turbines is projected to grow from €17.9 billion in 2010 to €27 billion by 2020, with a CAGR of 17.9%.
• In Europe, O&M service volume will nearly triple by 2020, reaching approximately €8 billion, accounting for ~40% of total business.
• By 2020, 75% of profits in Europe's wind market are expected to come from service, making it a high-profit segment.

Current Challenges for Manufacturers

• Most manufacturers lack preparedness for service-focused business models, leading to risks such as relinquishing profit potential due to overly optimistic contract calculations.
• Intensifying competition and weakening demand from the new-customer business are pressuring returns.
• Historically low profitability (e.g., EBIT < 7% before the crisis) highlights the need for change.
• While manufacturers initially captured most service contracts, evolving market dynamics allow new providers (e.g., ISPs and component manufacturers) to enter.

Recommendations for Action

• Design tailored O&M business models, drawing from mechanical engineering experience.
• Establish clear profit and loss responsibility for the service segment, potentially through organizational changes and resource allocation.
• Enhance service expertise, including risk management for contracts and innovative risk-sharing models.
• Improve recruitment and training for O&M staff, as demand requires a fivefold increase in the next decade.
• Develop standardized, international service operations to handle the growing global market.

Key Findings

• The service boom could quickly become a "no-profit zone" without professional preparation, urging immediate action.
• Collaboration with partners or new players will be essential to tap into the market's potential and address challenges effectively.