2020年主题乐园与博物馆报告（英文版）-49页_6mb

2020 Global Attractions Attendance Report Summary

Core Content

This report provides an analysis of the global themed entertainment and museum industries' attendance figures for 2020, highlighting the impact of the COVID-19 pandemic. It outlines the challenges faced by the industry, the recovery trends, and the innovations adopted during the crisis.

Main Points

• Global Attendance Decline: The 2020 global attraction attendance dropped significantly, with an overall decline of 67.2% compared to 2019. The top 25 theme parks worldwide recorded 83.3 million visitors in 2020, down from 253.7 million in 2019.

• Regional Variations:

  • In the Americas, most theme parks saw attendance drops ranging from 70% to 80%, with some parks like OCT Happy Valley in China and Efteling Park in the Netherlands experiencing relatively smaller declines (14% and 45%, respectively).
  • Water parks in the US were particularly affected due to their seasonal nature and the closure of international tourism. They operated at 25% capacity in summer 2020, with some increasing to 35% or 50% in the fall.

• Recovery Trends:

  • The report suggests a three-year recovery curve from the initial decline, with 2021 as a bounce-back year and 2022 marking the start of real recovery.
  • Many parks have reported a surge in attendance once they reopened, driven by pent-up demand. However, capacity restrictions still limited visitor numbers.

• Innovation and Adaptation:

  • Virtual gatherings became a crucial tool for communication and continuity during the pandemic, though their use is expected to decline as people return to in-person experiences.
  • Technology integration such as electronic ticketing, AI, and facial recognition has improved guest experiences and data collection.
  • Smaller immersive experiences using new media technologies have gained traction, with examples from Meow Wolf, Illuminarium, and teamLab.

• Operator Strategies:

  • Many operators extended annual passes and memberships to retain local visitors.
  • Some parks, like Disney Springs, Blizzard Beach, and Kalahari Round Rock, adapted by operating under zoo and aquarium guidelines or offering drive-through attractions.
  • Disney and NBC Universal continued their development and expansion plans, including new attractions and themed experiences.

Key Information

• 2020 Attendance:

  • Top 25 Theme Parks: 83.3 million
  • Top 25 Water Parks: 3.8 million

• 2019 Attendance:

  • Top 25 Theme Parks: 253.7 million
  • Top 25 Water Parks: 16.4 million

• Report Authors:

  • Publisher: Themed Entertainment Association (TEA)
  • Research: Economics practice at AECOM
  • Editor: Judith Rubin
  • Producer: Linda Cheu
  • Lead Designers: Miguel Nonato, Mel Patrick Kasingsing
  • Publication Team: Humberto Castro, Beth Chang, Linda Cheu, Lucia Fischer, Marina Hoffman, Doris Li, Jodie Lock, Jason Marshall, Miguel Nonato, Michael Posso, John Robinett, Judith Rubin, Chris Yoshii

• Contacts:

  • John Robinett: Senior Vice President - Economics, AECOM
  • Chris Yoshii: Vice President - Economics, Asia-Pacific, AECOM
  • Judith Rubin: Theme Index editor and press contact
  • Lindsey Nelson: TEA Executive Director

Conclusion

The report emphasizes that while the pandemic caused unprecedented challenges, the industry has shown resilience and adaptability. It highlights the importance of innovation, safety measures, and the shift towards local and domestic tourism in the recovery process. The future looks promising with the potential for a full recovery by 2023, driven by renewed guest interest and industry reinvestment.