2024-05-26-品牌价值-美国城市指数2024（英）_22页_41mb

In the inaugural Brand Finance US City Index 2024, Honolulu tops the ranking with a score of 82.9/100, emphasizing its strong tourism and job market appeal. Among the top 10, three Florida cities—Orlando (No. 2, score 82.6/100), Miami (No. 3, score 81.1/100), and Tampa (No. 7, score 78.7/100)—dominate, reflecting their strengths in livability, culture, and business attraction. New York, ranked 11th domestically but better globally, faces challenges in international perceptions, with gaps in familiarity and reputation compared to domestic views. Florida's cities lead in Culture & Heritage, while California's San Diego (#4) shows high sustainability but less overall impact. The methodology involved surveying 10,000+ US respondents on 41 attributes across seven pillars: Business & Investment, Liveability, Culture & Heritage, etc., identifying key drivers like People & Values and Liveability for attractiveness. Domestic perceptions often lag globally for cities like LA and Chicago, urging more cohesive branding strategies to balance internal and external views. Insights from generational analysis show varied preferences, with boomers valuing walkability and lowcrime, while younger generations prioritize social cohesion and entertainment. Interviews with VISITFLORIDA and the Greater BaltimoreCommittee stress collaborations for regional appeal and economic growth. Overall, this Index provides data-driven benchmarks for city leaders to enhance branding, tourism, and investments based on public perceptions.