2025-05-28-Jefferies-云端动态_航空公司网络流量同比下降1_；美国应用程序用户同比增长1_16页_569kb

Equity Research: USA Aerospace & Defense Electronics

Global Airline Website Traffic (SimilarWeb Data)

• Global & US Traffic Decline: Global web traffic for airlines and OTAs decreased by 1% YoY, while US traffic fell 5% YoY.
• Trends by Region:
  • Asia Pacific improved, led by Viet Nam (+147% YoY) and India (+13% YoY).
  • Europe moderate recovery (+1% YoY), with Aeroflot (+59% YoY).
  • Latin America (-1% YoY) and Middle East (-5% YoY) lagged.
• Line-ups by Website: Hawaiian (+46% YoY) led US carriers, while Southwest (-21% YoY) underperformed.

Mobile App Usage (US Carriers)

• User Growth (YoY): US airline apps saw a slight increase (+1%), with United (+18%) outpacing others, while Spirit (-24%) lagged.
• Downloads Declined (-13% YoY), but several carriers improved, including Frontier (+2%) and JetBlue (+17% YoY).

Indicators of Air Travel Demand

• Web traffic and app usage correlate with TSA throughput, suggesting an encouraging signal ahead of summer travel demand.

Key Observations

• While global web traffic is down YoY, important regional variations exist, particularly strong rebounds in Asia Pacific and parts of Europe.
• Air travel indicated rebounding during the early 2022 period, with a subsequent slow-down.