Ofcom-2019年英国国家媒体报告（英文）-2019.8.7-107页_9mb

Media Nations: UK 2019 Summary

Core Content

The Media Nations: UK 2019 report by Ofcom provides an in-depth analysis of key trends in the UK's television, online video, radio, and audio sectors. It serves as a reference for industry stakeholders, policymakers, academics, and consumers, with a particular focus on the future of public service broadcasting (PSB) in light of changing viewer habits and the rise of online video platforms.

Main Viewpoints

1. Shift in Viewing Habits

• Broadcast TV remains dominant, but its share is declining.

  • In 2018, broadcast TV accounted for 69% of total video viewing time, with 56% being live TV.
  • The average daily viewing time for broadcast TV was 3 hours 12 minutes, a 11-minute decrease from 2017.
  • Younger viewers (16-24) show a more pronounced decline, with 85 minutes of broadcast TV watched per day in 2018, down from 100 minutes in 2017.

• Online video services are growing rapidly:

  • SVoD (subscription video-on-demand) and YouTube are becoming the primary ways people consume video content.
  • 42% of UK adults consider online video services as their main way of watching TV and film.
  • YouTube is the most-watched platform among 16-24-year-olds, with 73 minutes of viewing per day.

• Total video viewing:

  • UK adults watched an average of 4 hours 54 minutes of video content per day in 2018.
  • The top three platforms for 16-34-year-olds were YouTube, SVoD, and live TV.
  • SVoD grew by 7 minutes per day, while YouTube increased by 6 minutes.

2. Public Service Broadcasting (PSB)

• PSB channels still account for the majority of broadcast viewing, with the five main PSBs maintaining a 52% share in 2018.
• Audience satisfaction with PSB content remains high, with 74% of viewers satisfied.
• PSB content is UK-focused, with over 32,000 hours of original content produced in 2018.
• SVoD content is mostly US-made, with only 221 hours of UK-made content available in 2018.
• PSB revenues are under pressure due to falling advertising and BBC licence fee revenues.
  • BBC’s licence fee revenues fell by 3.6% in 2018.
  • Third-party funding has helped offset the decline in PSB spending, particularly for high-end drama.

3. Online Video Trends

• SVoD subscriptions have grown significantly, with 19.1 million subscriptions in Q1 2019.
• YouTube is a major platform, with 12% of all video viewing and 13% of all online time spent on it.
• BVoD services (e.g., BBC iPlayer, ITV Hub) lag behind SVoD, with 8 minutes of daily viewing compared to 26 minutes for SVoD.
• Smartphones are the most used device for watching YouTube, with 52% of internet users using them for video.
• Smart TV adoption has increased, with 47% of UK households owning smart TVs in 2019.

4. Radio and Audio Trends

• Live radio remains popular, with 89% of UK adults listening to it weekly.
  • Older adults (65+) are the most likely to listen to live radio, while young adults (16-24) spend 41% of their audio time on music streaming.
• Digital radio is growing, with 56% of total listening now being digital in Q1 2019.
  • DAB (Digital Audio Broadcasting) is the most popular digital platform.
  • Smart speakers are becoming a key access point for radio, with 19% of adults listening to radio via smart speakers in 2019.
• Podcasts are gaining traction, with 12.5% of adults listening to them weekly.
  • YouTube is the most popular platform for accessing podcasts, especially among 35-54-year-olds.
  • Spotify and Apple are preferred by younger listeners.

Key Information

• 95.2% of UK households have a working TV set.
• 1.2 million homes (4.1% of all homes) have broadband but no TV set.
• 66% of UK adults use smartphones for video viewing, with 88% having 4G.
• SVoD subscriptions have grown to 19.1 million in Q1 2019, surpassing traditional pay-TV subscriptions.
• Broadcast TV is still the main source of UK-made content, with PSBs providing over 32,000 hours of original programming in 2018.
• Music streaming subscription revenues grew by 34% in 2018, reaching £829m.
• Digital radio coverage has expanded, now reaching 83% of UK households.
• Younger audiences are increasingly shifting to online services, including YouTube and music streaming.

Conclusion

The Media Nations: UK 2019 report highlights the accelerating shift from traditional broadcast TV to online video and streaming services. While broadcast TV and PSB remain important, they face revenue and engagement challenges due to the rise of SVoD and YouTube. Radio continues to hold its ground, but competition from online music streaming is growing, particularly among younger audiences. The report underscores the need for innovation and adaptation in the media sector to maintain relevance and ensure the continued provision of high-quality, UK-focused content.