2025-08-14-莱坊-Łódź_city_attractiveness_and_office_market_Q2_2025页_1mb

Strong Cities Report: Łódź, Poland Summary

City Attractiveness & Government Support

• Łódź received the "Best Mayor" award in multiple rankings (City of The Year, Green Cities, Innovative Local Government).
• Top rankings include "Best Mayor" (over 100k population), 2nd in "European Cities & Regions of the Future" & 7th in "Business Friendliness" (fDi Intelligence).
• Government supports investors via personalized offers, incentives (like Green Bonds), employer branding, and dedicated assigned employees.
• Investment incentives include reports on HR, real estate, employer branding, internship programs, and support within the Łódź Special Economic Zone.
• Cites initiatives like improving public transport, installing electric charging stations, expanding bike paths, and reducing illegal landfills.
• Key Quality-of-Life numbers: ~70k students, 18+ universities, ~14k civic graduates, PMI-approved quality-of-life index.

Economic Performance & Demographics

• Population: ~645k (large for a regional city), GDP growth rate cap at ~4.7%, average salary gross: ~8,125 PLN.
• Labor market has lower unemployment (4.8%), potentially driven by the strong manufacturing sector (BSS sector employs ~35k, with 107 centers).

Office Market Analysis

• Office stock: 643,000 sq m, ranks 7th in Poland.
• Vacancy rate: 21.6% (highest among major cities, significantly higher than Poland average 14.2%).
• Office demand: ~10,000 sq m, representing the weakest leasing activity in the market's history (~10% year-to-date, ranking 2nd worst).
• Factors: Limited new supply, (minimal development activity), slight vacancy reduction due to new supply (though still high).
• New supply (9,000 sq m) considered for Fuzja I01, if delivered by end '25, it could marginally lower vacancy further.

HR Perspective

• Focus on pay transparency (EU directive 2025), expected to impact employer branding (intertwined with attractiveness and demographic trends).
• Demographic concerns: National workforce expected to shrink ~12% by 2035; proactive strategies (especially for women) needed.
• Professional women dominate real estate sector (53% female agents), supported by client alignment and commission-driven structures.
• Real estate mentioned as a sector relatively free from gender pay gaps.

Source & Methodology Notes

• Report compiled with City Council Łódź and Knight Frank (including Michael Page insight on female agents).
• Data points drawn from multiple sources (GUS, PAP, fDi Intelligence, Otodom, PKW).
• Analysis focuses on clarity, transparency, and tailored employment practices as key HR factors.
• Report highlights the need for strategic branding and reactivation of women in labor markets.