【宜家IKEA】2024年度家居生活报告_66页_31mb

Life at Home Report 2024 Summary

Core Content

The Life at Home Report 2024 by IKEA explores the concept of "Bring joy home", emphasizing the importance of enjoyment as one of the eight needs for a better life at home. The report highlights that over 36% of people globally value enjoyment but rarely experience it at home, indicating a growing gap between expectations and reality.

Main Themes and Key Insights

1. Enjoyment as a Vital Need

• Enjoyment is defined as having uplifting moments of appreciation or joy that bring warmth and happiness.
• It is closely linked to wellbeing, mental health, and optimism about the future.
• People who feel joy at home are more likely to be satisfied with their lives and more optimistic about the future.

2. Global Trends in Enjoyment

• Different countries find joy in unique ways:
  • USA: Enjoyment from spending time with pets (22% vs 15% global average).
  • Colombia: Enjoyment from taking a nap (37% vs 25% global average).
  • Chile: Enjoyment from laughing with others (43% vs 34% global average).
  • Denmark: Enjoyment from hugs (48% vs 35% global average).
  • Norway: Enjoyment from togetherness (37% vs 23% global average).
  • Finland: Enjoyment from fresh bed sheets (33% vs 21% global average).
  • Australia: Enjoyment from sunshine (29% vs 18% global average).
  • India: Enjoyment from child's play (28% vs 16% global average).
  • Singapore: Enjoyment from comfort food (37% vs 28% global average).
  • China: Enjoyment from hobbies (43% vs 34% global average).
  • Japan: Enjoyment from watching pets sleep (37% vs 21% global average).
  • South Korea: Enjoyment from bathing (37% vs 25% global average).

3. The Role of Home in Wellbeing

• Home is a key space for mental and physical wellbeing, belonging, and personal growth.
• The report explores how health is redefined in modern times, moving from conventional metrics to more personalized and holistic approaches.

4. Key Drivers and Barriers to Enjoyment

• Top Drivers:
  • Home cooking (28% of people globally).
  • Hobbies and interests (34% globally).
• Top Barriers:
  • Lower income leads to more health concerns.
  • Larger households and busy schedules reduce time for fun and play.

5. Playfulness and Creativity

• Playfulness is a key enabler of joy, with only 14% of people globally feeling their home brings out their playful side.
• Hobbies and creative activities are essential for happiness and a sense of accomplishment.
• Fun with food is a growing trend, with cooking and experimenting in the kitchen linked to higher levels of happiness.

6. Cultural and Social Influences

• Cultural movements like joynomics and quiet quitting are reshaping how people define wellbeing and joy.
• Social media and trends such as joyscrolling, gleefreshing, and bedrotting are influencing how people seek joy and relaxation at home.

The Eight Needs for a Better Life at Home

Conclusion

The report underscores that joy is not a luxury, but a fundamental part of a fulfilling home life. It calls for intentional design and lifestyle choices that can enhance wellbeing, playfulness, and connection. IKEA aims to support this vision through its research, product offerings, and engagement with global trends to help people redefine and rediscover the joy in their homes.