IBM+我的差距：通过在整个企业范围内集成Salesforce+Cloud，获取更多价值-28页_6mb

IBM Salesforce Cloud Integration Summary

Key Findings

• Organizations integrating Salesforce Clouds across the enterprise (Enterprise Connectors) outperform those using them in silos (Silo Specialists).
• Benefits include:
  • 40% higher average revenue per license compared to Silo Specialists.
  • 33x higher rate of embedding Salesforce in continuous process improvement cycles, fostering a culture of ongoing enhancements.
  • Increased operational efficiency, reducing costs through better process optimization and real-time data access.
  • Enhanced innovation and discovery of new business models, with Enterprise Connectors crediting Salesforce with increased enterprise innovation.
• Salesforce Enterprise Connectors represent 12% of respondents, while Silo Specialists account for 46%. The remaining 42% display characteristics of both groups but were not segregated.

Action Recommendations

• Develop a comprehensive integration strategy: Define financial goals, timelines, and integrate data, system, and security aspects.
• Leverage AI and data insights: Apply AI to extract insights from customer data, blend operational and customer data, and empower data analysts.
• Promote continuous improvement: Dissolve traditional boundaries between business and IT, encourage experimentation, and focus on standardizing non-core processes.
• Engage ecosystem partners: Standardize interfaces with partners, focus on intelligent workflows, and extend integration to partners for mutual growth.

Conclusion

Integrating Salesforce Clouds can drive significant revenue growth, cost savings, and innovation, encouraging organizations to move from siloed use to full enterprise integration. This report underscores the importance of strategic partnerships and leadership for successful implementation.