> **来源：[研报客](https://pc.yanbaoke.cn)** From 2024Q2 Insights: TMO Group has been publishing Southeast Asia e-commerce market reports since December 2022, analyzing product sales in various industries such as health supplements and cosmetics across platforms like Shopee and Lazada. These reports cover hot sectors and categories, providing valuable market insights using first-hand data from the primary platforms. Currency is benchmarked to USD equivalents for reference. Data is for general market evaluation only, without liability assumed. Key findings include growth trends: for instance, certain health categories showed +13.9% year-on-year growth in November 2024, with platforms like Shopee and Lazada dominating market shares in Southeast Asia countries. Brand analysis reveals preferences, such as Blackmores and Swisse sold in multiple countries, with average transaction values in USD ranging from $4 to $52 depending on origin and sales region. User feedback highlights positive experiences with products, like weight loss and skin improvements. Market entry strategies emphasized local knowledge for short-to-long-term plans, while industry data customization helps track consumer trends and evolving standards. Overall, the 2024Q2 report underscores robust online retail growth in SEA, with actionable insights for businesses aiming to enter or expand in this dynamic region. Available for free download.