中东和北非地区的旅游业（英文版）_8页_4mb

Summary of Tourism in the MENA Region (March 2019)

Core Content

The report outlines the state of international tourism in the Middle East and North Africa (MENA) region, highlighting growth trends, economic impact, and future prospects. It also includes data on tourist arrivals, tourism receipts, and the region's economic context.

Main Points

International Tourism Growth in 2018

• The MENA region welcomed 87 million international tourist arrivals in 2018, accounting for 6% of the world's total.
• This represents a 10% increase compared to 2017, surpassing the global average of 4% growth.
• The region's tourism performance was among the fastest-growing globally in 2018, with both the Middle East and North Africa reporting +10% growth.
• Saudi Arabia was the largest MENA destination, with 21 million international arrivals in 2018, driven by initiatives like the Saudi National Transformation Plan 2020.
• Egypt also showed strong growth, with a continued rebound, and Jordan benefited from the recovery of Egypt's tourism sector.
• Lebanon and Oman had more moderate increases, but both implemented initiatives to boost tourism, such as the 'Visit Lebanon' forum and the opening of the Muscat International Airport.

Tourism Receipts in 2017

• The MENA region earned USD 77 billion in international tourism receipts in 2017, representing 6% of the world's total.
• The Middle East accounted for 87% of MENA's tourism receipts, with the United Arab Emirates leading the region with USD 21 billion, followed by Saudi Arabia (USD 12 billion), Egypt and Lebanon (USD 8 billion each), Morocco (USD 7 billion), Qatar (USD 6 billion), and Jordan (USD 5 billion).
• The receipts per arrival in the MENA region averaged USD 975, closely matching the global average of USD 1,008.

Economic Impact

• The MENA region has a population of 389 million, representing 5% of the world's population.
• The combined GDP of the region is USD 2.4 trillion (2017), or 3% of the world's economy.
• Saudi Arabia is the largest economy in the region, with a GDP per capita that is among the highest, mainly due to its oil exports.
• Tourism is a strategic economic pillar in many MENA countries, especially those seeking to diversify away from oil-based economies.

Key Trends and Factors

• The region's tourism growth is supported by:

  • Political stability and improved security measures.
  • Market and product diversification, including cultural, religious, and heritage tourism.
  • Visa facilitation policies, which have made travel more accessible.
  • Improved connectivity through new routes and air capacity enhancement.
  • Expansion in accommodation and tourism infrastructure.
  • Marketing campaigns targeting key source markets.

• Digitalization is seen as a critical factor to meet the expectations of modern travelers, especially millennials and independent travelers.

• Innovative tourism products such as gastronomy, shopping, adventure, rural, educational, and health tourism are being developed to enhance competitiveness.

• Collaboration among destinations, regions, and institutions is essential for sharing best practices and achieving common goals.

Future Outlook

• UNWTO forecasts a 3% to 4% growth in international tourist arrivals for 2019, aligning with historical trends.
• Africa is expected to grow between 3% and 5%, while the Middle East is projected to grow between 4% and 6%.
• Stable oil prices are expected to contribute to more affordable travel, enhancing connectivity and attracting new markets.
• Long-term development strategies are being implemented in many MENA countries, such as:
  • Saudi Arabia's Vision 2030.
  • Oman's clustering system for 2040.
  • Sharjah's Tourism Vision 2021.

Conclusion

The MENA region has demonstrated strong tourism growth in recent years, driven by a combination of economic factors, policy reforms, and market diversification. Despite challenges, the region continues to rebound and attract international tourists, with Saudi Arabia and Egypt leading the way. The future outlook is positive, with continued investment in tourism infrastructure, marketing, and innovation expected to further enhance the region's competitiveness in the global tourism market.