毕马威-企业重启：扩展数字技术以在新的现实中发展壮大（英文）-2020.12-36页_904kb

Enterprise Reboot Summary

Core Content

The Enterprise Reboot report, a collaboration between KPMG International and HFS Research, highlights the urgent need for enterprises to adapt and evolve in response to the rapid technological changes and the unprecedented challenges posed by the COVID-19 pandemic. It underscores the importance of digital transformation and the role of emerging technologies in ensuring business resilience and long-term success.

Main Viewpoints

• Digital Transformation is Accelerated by the Pandemic: The pandemic has acted as a "burning platform" for digital transformation, pushing companies to rethink their technology strategies and invest in solutions that support survival and recovery.
• Shift in Strategic Priorities: Many executives report that their organizations have significantly altered their strategic priorities for emerging technologies, with survival now the top objective.
• Focus on Mature Technologies: There is a growing emphasis on mature technologies such as cloud computing, automation, and analytics due to their ability to deliver quick ROI and support operational resilience.
• Combined Use of Technologies is More Effective: The report emphasizes that using emerging technologies in combination (the "power of AND") is more beneficial than relying on a single technology.
• Investment Clarity and Selectivity: Despite short-term cuts, there is an increasing clarity around technology investments, with companies focusing on "have to have" projects that provide immediate value.
• Trust and Technology are Key Drivers: Trust in digital transformation has become more critical than ever, and companies with robust trust and risk management systems are better positioned to succeed.
• Cloud Migration is a Priority: Cloud computing has become an absolute necessity for many enterprises, with a focus on hybrid cloud models over multi-cloud strategies.

Key Information

Emerging Technology Roadmap

• Top Challenges to Value Realization:

  • Developing the business case (ranked 1 in Phase II)
  • C-suite commitment (ranked 2 in Phase II)
  • Changing organizational culture (ranked 3 in Phase II)
  • Uncertainty in metrics for impact
  • Lack of talent
  • Data quality and availability
  • Risk of failure
  • Robust data management
  • Cybersecurity and data privacy concerns
  • Technology maturity
  • Ongoing governance

• Investment Trends:

  • 57% of executives say the pandemic significantly changed their strategic priorities.
  • 56% of executives agree that cloud migration has become an absolute necessity.
  • Only 13% expect to significantly increase investments in emerging technologies due to the pandemic.
  • Spending is expected to increase across AI, 5G, automation, and cloud in the next 12 months.

Investment Objectives

• Phase I (Mar-Apr 2020):
  • Cost reduction, improved brand value, top-line growth
• Phase II (May-Jun 2020):
  • Future survival is now the top objective for most technologies.

Industry Insights

• Philips:

  • Teleradiology solutions have seen increased adoption due to the pandemic.
  • AI and predictive analytics are being used to anticipate patient needs and manage ICU resources.

• HP:

  • Automating accounts payable processes using OCR, AI, and ML.
  • Accelerating the timeline for results due to the pandemic.
  • Focusing on "better ROI" and quick wins.

• American Express:

  • Continuing investment in automation, including chatbots and natural language processing.
  • Repurposing resources to enhance digital capabilities.
  • Emphasizing cloud adoption and the need for a holistic operating model change.

Conclusion

The report suggests that while the pandemic has created short-term budget constraints, it has also increased the urgency and clarity around digital transformation. Companies that embrace emerging technologies with a strategic, integrated approach and prioritize resilience, trust, and ROI are better positioned to navigate the new reality and emerge stronger.