Visa-东南亚无现金消费用户情况（英文）-2019.4-30页_7mb

Summary of RISE OF THE DIGITALLY ENGAGED CONSUMER (Visa Report)

Core Content

This report from Visa explores the transformation of consumer behavior and payment preferences in Southeast Asia, focusing on the rise of digital engagement and the shift toward a cashless society. It highlights how technology and innovation are reshaping the retail and banking sectors, with consumers increasingly favoring online and mobile-based solutions for their shopping and financial activities.

Main Viewpoints

• Digital Economy Growth: The digital economy in Southeast Asia is expanding rapidly, with over 200 million digital consumers and a projected $200 billion internet economy by 2025.
• Shift from Bricks to Clicks: Consumers are moving away from physical stores toward online shopping, driven by innovation and changing expectations. Over 78% of respondents in the region shop online at least once a month.
• Mobile Internet Dominance: Mobile devices are central to the digital consumer experience, with an average of over five hours of daily use. The Philippines leads with nearly six and a half hours of mobile usage.
• Mobile Banking Adoption: Mobile banking is becoming a preferred method of financial interaction. 75% of consumers in the region use a dedicated mobile banking app, while only 31% visit physical branches weekly.
• On-Demand Economy: The on-demand economy is reshaping how consumers access goods and services, emphasizing convenience, speed, and personalization. It is also accelerating the adoption of mobile payment solutions.
• Alternative Payment Methods: Peer-to-peer (P2P) payments and QR-based transactions are gaining traction. Over 73% of consumers are aware of P2P payment methods, and 58% are aware of QR-based payment services.
• Consumer Preferences: Consumers value convenience, security, and efficiency in their digital transactions. They prefer mobile-first, omni-channel experiences and are increasingly open to alternative payment methods.

Key Information

Digital Commerce

• Digital commerce is growing five times faster than physical commerce.
• In 2017, the number of eCommerce transactions in Southeast Asia grew by over 80% year-on-year.
• Smartphones are the primary device for digital commerce, with 64% of consumers shopping on their mobile at least once a month.
• Digital payments are expected to capture 43% of global spending by 2024, compared to 15% in face-to-face retail.

Mobile Banking

• 70% of respondents use mobile banking at least once a week.
• 75% own a dedicated mobile banking app.
• In Thailand, mobile banking is widely used for checking balances, money transfers, and bill payments.
• Indonesia shows the highest preference for both physical and mobile banking, with 69% and 75% respectively.

On-Demand Economy

• 40% of consumers use on-demand transportation services at least once a week.
• The on-demand economy is driving mobile payment adoption, as consumers expect 24/7 access and personalized services.
• Perceived benefits of on-demand services include convenience, efficiency, and more choices.

Alternative Payment Methods

• P2P payments are becoming more popular, with 60% of respondents interested in using them.
• The top reason for using P2P payments is to reimburse friends and family.
• QR-based payments are widely recognized and used. Over 58% of consumers are aware of QR payment services, with 28% using them.
• Thailand, Vietnam, and Indonesia show higher usage rates for QR payments.
• Benefits of QR payments include faster transactions, ease of use, and less hassle.

Consumer Experience

• Seamless and secure payment experiences are critical for the future of retail and banking.
• Consumers expect anytime, anywhere, on any device payment solutions.
• The online shopping experience is being shaped by factors such as price comparison, secure payment systems, and ease of checkout.

Conclusion

Visa emphasizes the importance of innovation and seamless integration of digital technologies to meet the evolving needs of consumers in Southeast Asia. As the region moves toward a cashless future, the report underscores the role of mobile banking, digital commerce, and alternative payment methods in driving this transformation. The ultimate goal is to enhance the consumer experience through secure, reliable, and convenient payment solutions that align with the mobile-first and omni-channel lifestyle of modern consumers.