2017顶级城市报告（英文版）_35页_5mb

Ipsos Top Cities 2017 Summary

Core Content

The Ipsos Top Cities 2017 report ranks cities globally based on three criteria: living in, visiting, and doing business in. The ranking is calculated by summing the individual scores from each category for each city. The report highlights New York as the top city overall, with Abu Dhabi, London, Paris, and Tokyo following closely.

Main Points

1. Overall Top Cities

• New York retains its position as the top city in the 2017 index.
• Abu Dhabi rises to second place, surpassing London and Paris.
• Tokyo, Sydney, and Zurich are joint-fifth.
• Amsterdam is the only new entrant in the top ten since 2013.
• Nairobi and Tehran are the bottom cities in the index with a score of 1%.

2. Top Cities by Category

Living in:

• Zurich and Sydney are the top two cities for living.
• Vancouver enters the top three, sharing third place with Abu Dhabi and Stockholm.
• New York and Paris fall to joint-tenth.
• London is joint-sixth with Amsterdam, Toronto, and Oslo.

Visiting:

• Paris remains the top city to visit.
• Rome overtakes New York to become second.
• London stays in fourth place.
• Amsterdam, Abu Dhabi, and Tokyo rise in the rankings.
• Rio de Janeiro drops out of the top ten.
• Vienna and Vancouver are joint-eleventh.

Doing Business in:

• New York and Abu Dhabi are the top two cities for business.
• London and Hong Kong are joint-third.
• Tokyo slips slightly to fifth.
• Zurich, Beijing, Los Angeles, Berlin, and Shanghai are also in the top ten.
• Paris ranks twelfth with only 7% considering it good for commerce.

Key Information

Index Calculation

The Ipsos Cities Index is calculated as the sum of the scores from the three categories:

• Live % (percentage of people who think it's a good place to live)
• Visit % (percentage of people who think it's a good place to visit)
• Work % (percentage of people who think it's a good place to do business)

For example, New York's Index score is calculated as:
$$
11% \text{ (Live)} + 16% \text{ (Visit)} + 23% \text{ (Work)} = 50%
$$

Changes Since 2013

• Abu Dhabi moves up significantly, overtaking London and Paris.
• Tokyo, Sydney, and Zurich rise to joint-fifth.
• Amsterdam enters the top ten for the first time.
• London drops from second to third overall.
• Paris drops from third to fourth overall.
• New York and Paris both fall in the rankings.

Generational Preferences

• New York is the top city for all generations.
• Zurich is the top city for Baby Boomers.
• Sydney is the top city for Gen X.
• Paris is the top city for Millennials and Gen Z.
• Amsterdam is the top city for Gen Z.

EU Focus

• London leads the EU/EFTA cities for doing business.
• Zurich is second, followed by Paris, Rome, Amsterdam, and Stockholm.
• Vienna, Oslo, and Madrid are also in the top ten for EU cities.

Summary Table

Additional Insights

• Vancouver is a new entrant in the top cities for living.
• Abu Dhabi is seen as a rising business hub.
• Zurich is highly regarded for living but less so for visiting.
• Sydney is a top city for both living and visiting.
• Tokyo is a strong business city but not as popular for living.
• Paris is the top city for visiting but ranks lower in business and living.
• New York is the top city for business, with strong appeal for visiting and moderate for living.
• London is a well-rounded city, performing well across all categories.
• Amsterdam is the top city for Gen Z, and also has a strong presence in the overall rankings.

Methodology

• Participants were asked to rank the top three cities in the world for living in, visiting, and doing business in.
• A list of 60 cities was provided for each category.
• The index score is the sum of the scores from the three categories.
• The 2017 Index is not directly comparable to the 2013 Index due to the addition of 12 more cities.