> **来源：[研报客](https://pc.yanbaoke.cn)** # Summary of the 2026 State of Journalism Report ## Core Content The 2026 *State of Journalism* report provides an in-depth look at the current challenges, trends, and attitudes within the journalism profession. It includes insights from 1,044 journalists surveyed between January 30 and March 2, 2026, highlighting the evolving landscape shaped by AI, social media, media relations, and demographic factors. ## Main Concerns and Trends ### Top Threats to Journalists - **Disinformation and lack of funding** are the top concerns, each cited by 32% of journalists. - **AI concerns** have surged to 26%, up 8 points from 2025, making it a significant issue. - The concern about disinformation has slightly decreased, suggesting the threat landscape is broadening rather than focusing on a single issue. ### AI Adoption - AI adoption has increased to **82%**, up from 77% in 2025. - **ChatGPT** remains the most used AI tool at **47%**, followed by **Gemini** at **22%** and **Claude** at **12%**. - **Transcription tools** remain steady at **40%** usage. ### Social Media Usage - **Reliance on social media for reporting** has dropped from 33% in 2024 to **21%**. - **Social media is still vital for promotion**, with **45%** of journalists considering it very important. - **LinkedIn** is the most valuable platform for journalists at **28%**, followed by **Instagram** at **15%** and **YouTube** at **32%**. - **TikTok distrust** has increased to **61%**, up 10 points from last year. - **Bluesky** has seen a sharp decline in usage, with **24%** of journalists spending more time on it, down 14 points from 2024. ### Safety Concerns - **Safety concerns** have a significant impact on how journalists use social media, with **59%** reporting at least some effect. - **Personal safety and harassment** are the main drivers of these concerns. ### Independent Publishing - **37%** of journalists publish independently under their own name or brand outside of traditional media organizations, a slight increase from the previous year. ## Media Relations Insights - **Only 3%** of journalists say their stories are fully assigned by their editors or managers. - **PR relationships** are considered important by **53%** of journalists, with **30%** rating them as very important. - **86%** of journalists say PR pitches inspire at least some stories, but **88%** delete pitches that miss their beat. - **Relevance and access** are the top priorities for journalists when evaluating PR pitches, with **70%** emphasizing relevance to their beat and **58%** wanting interview access. - **Pitches that are too long or unclear** are the leading reasons for deletion, cited by **40%** of journalists. - **Community impact** is a key factor in determining the relevance of a pitch, with **78%** of journalists valuing pitches that directly affect the community their audience belongs to. ## Work Satisfaction and Support - **65%** of journalists say their work feels meaningful, while **47%** find it exhausting and **38%** feel it is precarious. - **43%** of journalists feel confident about their long-term career prospects, while **53%** feel their current job is secure over the next year. - **56%** of journalists feel supported in their role, with **24%** very well-supported and **32%** somewhat supported. - **45%** of journalists earn between **\$40k and \$70k** annually, making it the most common salary range. ## Demographics - The survey includes journalists from the **U.S.**, **U.K.**, **Canada**, and **India**. - **46%** of journalists work for **local community** outlets, **36%** for **national general audiences**, and **32%** for **global audiences**. - **44%** of journalists say PR pitches seldom reflect the community their outlet serves. - The **average tenure** of journalists is **6–10 years** (27%), with **21%** having over 20 years of experience. ## Methodology - The survey was conducted online and self-administered. - **1,044** responses were collected, with **897** included in the final analysis after data cleaning. - Low-quality responses, including duplicates, spam, and low-effort answers, were excluded. - Results may not add up to 100% due to rounding errors. - Salary data includes only full-time, U.S.-based journalists. ## Key Takeaways - Journalists are increasingly adopting AI tools, but the use of social media for reporting has declined. - **LinkedIn** is the most trusted platform, while **TikTok** is seen as less trustworthy. - **PR relationships** are important, but pitches must be relevant and well-timed to be effective. - **Time and support** are ongoing challenges, with many feeling overburdened and under-supported. - **Safety concerns** are a growing issue, especially in relation to social media use. - The majority of journalists feel their work is meaningful, but emotional exhaustion and uncertainty about the future are prevalent.