2012-05-30-皮尤-Presidential_Campaign_Public_s_Top_Story_9页_312kb

Analysis of News Interest and Coverage (May 24-27, 2012)

Top Stories

• Presidential Campaign (2012 elections):
  • News Interest: 32% of respondents followed it most closely.
  • News Coverage: Accounted for 19% of media coverage.
• Economy:
  • News Interest: 33% followed it very closely, ranking second.
  • News Coverage: Made up 6% of coverage.
• Price of Gasoline:
  • News Interest: 32% followed it, placing third.
  • News Coverage: Received only 1% of coverage.
• Facebook's IPO:
  • News Interest: 12% followed it closely, with 7% vs. it very closely.
  • News Coverage: Accounted for 6% of coverage.
• Rutgers Spycam Case:
  • News Interest: 11% followed it closely, with 5% vs. it very closely.
  • News Coverage: Made up 2% of coverage.
• Egyptian Election:
  • News Interest: 4% followed it closely, with 1% vs. it very closely.
  • News Coverage: Received 4% of coverage.

Key Findings

• The presidential campaign was the most followed story by the public, with high alignment in coverage proportions.
• Gasoline prices saw strong public interest but minimal media coverage, highlighting a discrepancy between public focus and media emphasis.
• Coverage heavily favored presidential election and economy-related news, while stories like the Rutgers case and Egyptian election received less attention from both the public and media.