2006-04-18-皮尤-The_Internet_s_Growing_Role_in_Life_s_Major_Moments_11页_188kb

The Internet's Growing Role in Major Life Decisions

Overview

This report examines the increasing importance of the internet in Americans' lives, particularly during significant decisions. From January 2002 to December 2005, internet usage grew substantially, with more adults logging in daily and relying on it for critical life events.

Key Findings

• Internet Usage Growth: Daily online users increased from 36% to 44% of adults, and daily home logins rose from 27% to 35%. About 45% of internet users (60 million people) reported the internet helped with major decisions within two years.
• Impact on Specific Decisions: Compared to 2002, internet use in key areas grew by:
  • 54% for getting career training.
  • 40% for helping others cope with major illness.
  • 45% for major financial decisions.
    Numbers show increased reliance in areas like education, housing, and health.
• Broadband Influence: Broadband adoption tripled from 2002 to 2005 (9 million to 60 million users), boosting internet-assisted decision-making, as high-speed users (56-57%) more often found the internet crucial than dial-up users (38-39%).

Role in Decision-Making

• The internet aids decision-making by connecting users with information, advice, and social networks. For example, 34% of users found help from others, while 57% identified it as the most important information source.
• Users rarely encounter bad information (e.g., <10% reported issues), and information overload is minimal, with 71% finding information manageable.
• Specific decision support includes connecting with experts, comparing options, and accessing support communities.

Societal Impact

• The internet's role has expanded due to factors like better online content, broadband growth, and network effects, making it more accessible and beneficial for diverse life events.