2010-07-13-皮尤-Modest_Decline_in_Oil_Leak_Interest,_Sharp_Decline_in_Coverage_13页_136kb

Few See Leak Coverage as Excessive

• Public & Media Interest Decline: Interest and media coverage of the Gulf oil leak decreased slightly from the week of July 1-5, 2010. Public interest dipped to 43%, while media coverage fell to 15%. Nonetheless, the leak remained the most closely followed story by the public (45%) and dominated media coverage (more than double the next highest topic).

• Perception of Coverage: A majority (53%) believed news organizations provided the right amount of coverage, similar to the previous month. Only 15% thought it was excessive.

• Muted Reaction to Other Celebrities: Compared to the oil leak or the economy, there was less public demand for excessive coverage of celebrity news like LeBron James' career move or Lindsay Lohan's jail sentencing (James: 61%, Lohan: 71%).

• Media Attention vs. Interest: Public interest in the oil leak (45%) vastly exceeded interest in other top stories like the economy (11%) or the Afghanistan situation (5%), even though the oil leak received the bulk of news coverage.

• Limited Public Awareness of Politics/Diplomacy: Compared to the deeply felt Gulf leak, public awareness of controversial visits and diplomacy involving leaders like Israeli Prime Minister Benjamin Netanyahu and Queen Elizabeth was significantly lower.

• Right Amount is Still Preferred: For the oil leak, 53% felt the coverage was just right, showing little change in the year's trends regarding perception.