2025全球旅行趋势报告（英）_7页_4mb

2025 Global Travel Trends Report Summary

Key Motivations

Travelers globally, especially Millennials and Gen Z, seek meaningful and experienced-based trips, blending passion with practicality. These travelers view travel as a rewarding activity and prioritize experiences over material gains.

Data Highlights

• 77% of global respondents plan increased international travel compared to last year.
• 59% of Millennials and Gen Z book trips as rewards using credit card points.
• 60% plan trips around entertainment events or sporting occasions.
• 58% seek unique, handmade or authentic souvenirs to cherish memories.

Travel Preferences

• 81% prefer family-centric destinations with activities for all ages.
• Multi-generational family trips are growing, with 58% of young parents planning extended family vacations for quality time.
• Younger generations actively participate in trip planning and value local support through shopping.

Technology Adoption

• 66% utilize technology for smooth travel planning, favoring apps and AI tools.
• 80% of Millennials and Gen Z use mobile devices for booking and discovery.

Loyalty Programs

• 50% plan to leverage credit card rewards and loyalty points for maximum value.
• Stacking benefits from multiple programs helps achieve better deals, especially for international trips.

Methodology

Survey by Morning Consult involving over 2000 global respondents with a 2-3 percentage point margin of error.