埃森哲-2019年数字炼油报告(英文)-2019.9-22页_6mb
报告摘要
Digital Refining Survey 2019 Summary
Core Content
The Accenture Digital Refining Survey 2019 provides insights into how oil refining and gas industry professionals are adopting and investing in digital technologies. Conducted by OGJ Research on behalf of Accenture, the survey targeted 145 professionals from various segments of the industry, including engineers, mid-level and executive management, business unit heads, and project managers, across 17 countries.
Key Trends
TREND 1: Digital Transformation in Refining – In Progress
- Digital investment increase: 60% of refiners are investing more or significantly more in digital than in 2018.
- Margin improvements: Some margin improvements have been achieved through data analytics, platforms, and IoT.
- Focus areas: Refiners are targeting production planning and execution, engineering and capital projects, and enterprise functions to drive more value from digital.
TREND 2: Digital Benefits Will Be Enabled by Future Investments
- Top benefits: Production planning and execution (60%) and maintenance and reliability (significant impact).
- Future investment focus: Process and asset optimization, automation, and capital efficiency.
- Platform investments: While platforms have contributed to margin improvements, they are not a top priority for future investment.
TREND 3: Resistance to Digital Adoption Is Rising, Forcing a Greater Focus on People Priorities
- Cost concerns decreased: Cost is no longer the top barrier to digital adoption, with organizational and cultural resistance increasing to 48% in 2019.
- People changes: Training and change management are lagging behind digital role definition and governance.
- Governance: Top-down governance structures are being established to drive digital initiatives, but frontline adoption remains slow.
TREND 4: Maturity Reality Check – Digital Is Hard to Scale
- Digital maturity: A slightly lower percentage of refiners classified themselves as mature or semi-mature compared to 2018.
- Scaling challenges: Data integrity, digital infrastructure, connectivity, security, and organizational changes are major obstacles.
- IT/OT convergence: Refiners are addressing IT and OT alignment by redefining IT roles and creating new organizational structures.
TREND 5: Refiners Are Seeking Partners to Better Support Their Digital Journeys
- Satisfaction with digital outcomes: 72% of refiners are relatively satisfied with their digital investments, but only 17% are extremely satisfied.
- Outsourcing plans: Over 50% of refiners plan to outsource or use large IT providers and niche vendors for new digital investments.
- Ecosystem importance: A broad ecosystem of partners is essential for achieving scale and pace in digital transformation.
Key Information
- Survey Methodology: Conducted in January 2019, the survey was sent to 5,214 potential participants, with 145 completing it (compared to 169 in 2018).
- Confidence Level: 95% confidence with a margin of error of 8.45%.
- Respondent Demographics:
- Location: North America saw the highest representation in 2019 (46.21%), followed by Latin America (8.97%) and Asia Pacific (16.55%).
- Title: Project managers and engineers were the most represented in 2019 (17.93% and 16.55%, respectively).
- Company type: National Oil Companies (NOCs) remained the largest group (26.90%), followed by Independent Refining Companies (20.69%).
Conclusion
The survey highlights that while digital transformation is in progress and some value has been realized, refiners are facing significant challenges in scaling and sustaining digital initiatives. The focus is shifting from technical implementation to addressing organizational and cultural barriers, with a growing emphasis on people priorities and partnerships. Digital is here to stay, and refiners must continue to invest and innovate to fully realize its potential.
Contact
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Tracey Countryman – Managing Director, Global Refining Lead - Industry X.0
tracey.m.cOUNTRYMAN@accenture.com -
Andy Coward – Managing Director, Lead - Digital Plant, Europe
andy.coward@accenture.com -
Elije Lemaitre – Managing Director, Lead - Downstream Oil & Gas, North America
elfjie.lemaitre@accenture.com -
Ashley Rachelle Horstman – Managing Director, Downstream Practice Lead - Accenture Strategy
ashley.r.horstman@accenture.com
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