> **来源：[研报客](https://pc.yanbaoke.cn)** # **Life Aspirations 2026 Summary** ## **Core Content** The *Life Aspirations 2026* report is a global survey of 30 countries, conducted by Ipsos, focusing on how people perceive a successful life. The survey includes responses from 22,693 adults aged 18–74 (with variations by country), collected between February 20 and March 6, 2026. The report highlights a distinction between **aspiration** (what people want) and **expectation** (whether they believe they can achieve it), revealing a shared global view on success but differing levels of confidence in achieving it. ## **Main Findings** ### **1. Economic Security as the Top Aspiration** - **Stable full-time employment** (65%) and **home ownership** (58%) are the most important markers of a successful life globally. - These economic milestones are prioritized over traditional family markers such as **marriage** (25%) or **parenthood** (31%). ### **2. Gender Differences in Aspiration** - **Men** are more likely than women to view **marriage** (+7 percentage points) and **parenthood** (+5 percentage points) as important signs of success. - This trend is consistent across almost all countries, indicating that traditional family values remain strong among men, but are not as central to women’s aspirations. ### **3. Generational Alignment with Aspirations** - Despite common narratives suggesting Gen Z is different, **young adults align with older generations** in terms of what they consider important life milestones. - The key difference lies in **expectations**, not aspirations. Gen Z is the most skeptical about achieving milestones like **home ownership** or **parenthood**. ### **4. Regional and Cultural Variations** - **Latin American countries** (Mexico, Peru, Colombia) show the lowest importance placed on **parenthood** as a marker of success. - **Malaysia** is the only country where **marriage** is considered the most important milestone (42%), while **Indonesia** ranks lowest at 10%. - **Europe** exhibits wide variation, with **Great Britain** leading in home ownership (69%) and **Germany** ranking second from the bottom (38%). ### **5. Gen Z and the Aspiration-Expectation Gap** - Gen Z is more likely than other generations to express **sadness** if they never achieve key milestones. - In **Western countries**, Gen Z is more likely to expect **pet ownership** than **parenthood**, with 58% expecting to own a pet versus 44% expecting to become a parent. ### **6. Income and Attainability** - **Higher-income households** are more likely to value traditional milestones and believe they can achieve them. - **Lower-income respondents** are less certain about reaching these milestones, suggesting **attainability** is a key factor in confidence levels. ## **Key Insights** - **Aspiration vs. Expectation**: The report emphasizes that while people globally aspire to the same milestones, their confidence in achieving them varies significantly by generation and income level. - **Gen Z’s Future Outlook**: Despite shared aspirations, Gen Z shows a **lower expectation** of achieving traditional milestones, which may be due to **economic and social barriers** rather than a shift in values. - **Emotional Impact**: People are most likely to feel **sad** if they never achieve **home ownership** or **stable employment**, while reactions to **parenthood** are more mixed. - **Income Inequality**: There is a clear link between **income level** and **confidence in achieving life milestones**, with wealthier individuals more likely to feel they can reach them. ## **Conclusion** The *Life Aspirations 2026* report underscores a global consensus on the importance of **economic security** in defining a successful life. However, **confidence in achieving these milestones** is lower among younger generations and lower-income individuals. The report also highlights **gender differences** and **regional disparities**, with **men** and **Western countries** showing stronger alignment with traditional family markers. The emotional stakes of unmet milestones are high, especially for **home ownership** and **stable employment**, suggesting that these are not just personal goals but also deeply felt societal expectations. For more detailed data and country-specific insights, refer to the *Ipsos Generations Report 2026*.