麦肯锡-重新构想、再利用、回收：如何实现零售业的可持续包装目标（英）-5页_230kb

Retailers face significant challenges in achieving sustainable packaging goals, such as supply constraints for recycled materials, regulatory pressures, and consumer demands, with ambitious targets like increasing recycled content to 50% by 2030. Four strategic actions can help overcome these hurdles:

1. Assess and optimize the entire packaging portfolio by gathering comprehensive data on materials, costs, and environmental footprint, and identifying key opportunities for improvement.
2. Integrate sustainability into packaging design by adopting principles like using recyclable materials, minimizing waste through innovative formats, and sourcing from suppliers directly.
3. Establish new partnerships along the value chain to secure recycled materials, such as collaborating with waste managers, recyclers, or consumer goods manufacturers for closed-loop systems.
4. Build internal capabilities through training, hiring, and reverse logistics to handle technical complexities and regulatory changes.

These actions can reduce costs, mitigate supply risks, and enhance sustainability performance without raising prices for customers, positioning retailers as leaders in the transition to sustainable packaging by 2030.