20210920-世界经济论坛-Consumers_Beyond_Waste_An_initiative_of_the_World_Economic_Forum_s_Future_of_Consumption_Platform_11页_5mb

Consumers Beyond Waste Initiative Summary

Overview

The Consumers Beyond Waste initiative addresses the need to tackle the plastic waste crisis by shifting towards reusable consumption models. Key findings indicate that reusing just 10% of plastic products could prevent nearly 50% of annual plastic ocean waste. This transition supports environmental goals, reduces costs, and creates jobs while contributing to circularity in production and consumption systems. The World Economic Forum’s Future of Consumption Platform drives this change by fostering stakeholder collaboration.

City Playbook

Successful implementation of reusable packaging requires a municipal strategic roadmap and multistakeholder collaboration. Essential elements include robust physical and soft infrastructure, incentives, and cross-sector dialogue. Key considerations encompass:

• Resource Management: Addressing economic viability, collection logistics, consumer adoption, and policy integration.
• Public Lab: Cities act as testing environments for scalable circular models.
• Measuring Success: Continuous evaluation and adaptation of systems for environmental, social, and safety impacts.

Design Guidelines

Relevant design shifts include:

• Reusable Container Design: Focus on durability, recyclability, and reusable container design criteria (materials, artwork, technology) to enable refill cycles.
• Reuse System Design: System criteria across production, filling, user experience, collection, transport, cleaning, and end-of-life handling.
• Environmental Criteria: Minimizing waste, pollution and environmental impact comparisons for reuse systems throughout product lifecycle.

Safety Guidelines

Key safety considerations involve operations, consumer engagement, cleaning procedures, labeling, and regulatory compliance. Unique risks emerge in product categories (e.g., food vs. cosmetics) and reusable formats (on-the-go, at-home). Building consumer trust via clear communication and Hazard Communication is crucial for widespread adoption.

Path Forward

The initiative is scaling via:

1. Knowledge-Sharing: Educational programs and barrier reduction.
2. Transformative Action to Scale: Pilots and broader policy coordination.