2021-11-17-科尔尼-Airport_shopping_takes_off_4页_1mb

Airport Non-Aviation Sales Growth & Retail Strategies Summary

Airport retail is not only expanding but also evolving as a key revenue stream. Key trends:

• Frankfurt (570 sqm/1M pax) and London Heathrow (1,050 sqm/1M pax) lead in non-aviation space size, planning further expansion (→180,000 sqm for Frankfurt).

• Success factors for operators in this environment include: diverse design concepts incorporating regional elements (e.g., Gaud`i-inspired spaces, wellness/beauty shops), distinct brand identity (sometimes achieved via strategic partnerships or exclusive leasehold), adaptation to the airport setting (e.g., McDonald's linking eat-in while checking-in, new layout designs).

• Key considerations for entering/navigating airport retail: Airport non-aviation sales are part of a distinct, specialized segment requiring specific management, market entry adaptation (different from high-street), and a firm understanding of passenger flow (often unpredictable compared to mall environments), terminal usage, flight schedules, and destination patterns.