2005-04-02-皮尤-Podcasting_catches_on_5页_68kb

Podcasting and MP3 Player Usage Summary

Key Findings

• Over 6 million American adults have listened to podcasts, per a 2005 Pew Internet survey.
• Podcasting involves downloading audio files for later listening, popular since the term emerged in 2004.
• Among the 22 million who own iPods or MP3 players, 29% have downloaded podcasts.

iPod and MP3 Player Ownership Details

• 11% of American adults own such devices, with higher rates among:
  • Men than women (13% vs. 9%).
  • Minorities, particularly African-Americans and Latinos (16-9% compared to whites).
  • Younger age groups (19% ages 18-28, declining with age).
  • Higher income households ($75k+ households see 18% ownership).
  • Internet users (14% vs. 3% for non-users), especially with longer internet experience.
  • Broadband users (21% in 2005; 25% for those with broadband everywhere).

Podcasting User Insights

• No significant demographic differences between men and women or broadband vs. dial-up for podcast downloading.
• Higher adoption among younger users; among age 18-28 owners, nearly half downloaded podcasts.
• Podcasting is more flexible than internet radio and easier to create with basic tools.

Methodology

• A 2005 national phone survey of 2,201 adults, with 208 MP3 users surveyed.
• Margin of error: ±2.3% for total sample, ±7.5% for MP3 users, based on random digit dialing and weighting.