2008-02-06-皮尤-Public_Sees_Candidates_Focusing_on_Economy_14页_64kb

报告摘要

Economic News: The public closely followed economic news, with 40% following it very closely. The economy was cited as the second-highest interest after the presidential campaign, reflecting its significance in public discourse.
Presidential Campaign Coverage: Coverage of the 2008 campaign dominated media attention, accounting for 51% of news coverage and reaching the highest level recorded that year. Cable news allocated 76% of its coverage to the campaign.

Democrats' Views on Media: A majority of Democrats believed media coverage of Hillary Clinton was fair (53%), while 31% felt it was too tough. For Obama, 71% found coverage fair, while 8% thought it was too tough.
Republicans' Views on Media: Republicans generally viewed media coverage of McCain, Romney, and Huckabee as fair. However, more Republicans felt the media was too easy on McCain compared to other candidates.

Kennedy Endorsement: 59% of Americans knew Ted Kennedy endorsed Obama, with higher awareness among Republicans.
Schwarzenegger Endorsement: 50% knew Arnold Schwarzenegger endorsed McCain, with slightly higher awareness among Republicans.

Top Campaign Issues: The economy was the most discussed issue (29% named it as the most heard about), followed by the Iraq War. Fewer people cited immigration, taxes, and other topics.
Public Focus: The public's attention was split between the campaign and the economy, with 37% closely following campaign news and 23% following economic news.
State of the Union Address: Only 18% followed the 2008 State of the Union closely, a significant decline from previous years.

The media gave more attention to the campaign than the public did, with the campaign receiving 51% of coverage, compared to 23% for the economy.

One-in-five Americans followed the Super Bowl closely, with high interest in the Northeast region. Cable news devoted more attention to the Super Bowl than the public did.