Instagram：2022年_趋势预测_The_2022_Instagram_Trend_Report_13页_45mb

报告摘要

2022 Instagram Trend Report Summary

Introduction

The 2022 Instagram Trend Report highlights the evolving interests and behaviors of Gen-Z audiences, who are shaping the next generation of cultural trends. Instagram is a key platform for teens, creators, and niche communities to influence and define trends. Over 50% of young people view individuals like themselves or smaller influencers as trendsetters.

Fashion & Beauty

Maximalist Fashion Takes Over

Young people are moving away from athleisure and embracing bold, expressive styles.
Alt-fashion trends such as Goth, Dark Academia, Goblincore, and Nostalgic wear are expected to reach their peak in 2022.
50% of teens and young adults will try these fashion styles in 2022.

Minimalist Faces and Natural Beauty

There's a growing trend toward clean beauty, with a focus on minimal products, safer ingredients, and skin minimalism.
About 1 in 3 young people are interested in learning more about and purchasing clean makeup or skincare in 2022.
This includes plant-based skincare, vegan makeup, and sustainable beauty practices.

Shopping

Social & AR Shopping Gains Momentum

Over half of young people interested in new shopping experiences are keeping up with their interest on Instagram.
23% are expected to thrift more online through second-hand platforms like Depop or Poshmark.
24% plan to contribute to clothing sustainability by selling their own goods online or via social media.

Digital Thrift Stores & Side Hustles

Thrift shopping is becoming more integrated with social media, with 27% of teens and young adults expecting to shop directly through their social media feeds.
Hashtags like #shopsmall, #shoplocal, and #sustainablefashion are gaining traction.

Music & Dance

Music Is Now Social

Short-form video is changing how music is discovered, with Instagram playing a significant role.
70% of teens expect to discover new music or artists through social media in 2022.

Music Is Going Visual

Artists are increasingly using visual streams and graphic album components.
24% of Instagram users are excited about visual musical experiences.
24% of teens and young adults expect to live stream concerts or visual album releases.

Dance Challenges Are Here to Stay

Over 1 in 3 teens are excited to see more dance challenges in 2022.
These challenges are expected to evolve with more complex routines and styles.

Celebrities & Creators

Creators have risen to the level of A-list celebrities, with 83% of young people believing they have as much influence as traditional celebrities.
1 in 4 young people consider micro-influencers with loyal audiences as the most important trendsetters.
4 out of 5 young people agree that social media celebrities have more cultural influence than traditional ones.

Career & Education

90% of Gen-Z believe the best education comes from real-world experiences.
66% have begun to devalue the extrinsic and intrinsic value of a college education.
63% of Gen-Z say COVID has made them reassess their career goals.
71% prefer meaningful jobs over high-paying ones, showing a shift in what success means.

Food

Young people are increasingly interested in at-home cooking and complex recipes.
Over 1 in 4 teens and young adults are experimenting with baking bread, outlandish cakes, and molecular gastronomy.
Hashtags like #food, #comfortfood, and #veganfoodie are popular.

Wellness

Mental wellness is becoming more integrated with lifestyle choices.
1 in 3 will continue with guided meditation and manifestation exercises.
2 in 5 are part of tight-knit wellness communities.
1 in 4 will use creative activities like drawing or writing music for emotional health.
At-home workouts are still popular, with 48% of Instagram users engaging in them compared to 34% of non-users.
There's a growing interest in making homes more sustainable and eco-friendly.

Gaming

Video games are becoming a new kind of social platform, especially for escapism and deep connections.
40% of teens and young adults expect more video game trends in 2022.
30% plan to livestream others playing games.
VR concerts are expected to grow in popularity, with 1 in 5 teens anticipating their rise.

Gaming & Fashion Collide

1 in 5 young people expect to see brand name clothing for digital avatars.
Interest in virtual-only goods has increased by 50% since 2021.
Over 1 in 4 expect to see more cosplay and costuming in 2022.

Memes

Memes are becoming a source of certainty and control, especially during uncertain times.
Astrology and stock memes saw increased attention in 2021 and are expected to continue in 2022.
Absurdist humor and cryptocurrency-related memes are trending, with 35% and 29% of respondents interested in them respectively in 2021 and 2022.

Social Justice

Social justice advocates are the most active on social media, with 52% following such accounts in 2021.
Instagram users are more likely to vote in elections, with 18% doing so compared to 6‰ of non-users.
37% of young people plan to donate more to social causes in 2022 than in 2021.
28% expect to follow more social justice accounts on social media.

Key Creators

@beepybella, @thedewiest, @troydylanallen, @blvckboyglow, @lirika.matoshi, @summermckeen, @kaprisun_kid, @kiannanaomi, @lexsonator, @najaljudd, @funnyprettynice, @roguegarms, @tiredthrift, @boweryshowroom, @re_generation, @hesitantfailien, @axaila, @wafiaaa, @slayd3n, @officiallydaitime, @herfirst100K, @Blckincorporate, @careercontessa, @blackgirlsinmedia, @Greisy, @emilyodesser, @ariellegeismar, @sadgirlsclub, @jadenthesaiyan, @mavisdeluna, @0.g_by_risakonakamura, @the_fab_ric_ant, @windowsen, @el.cool.j, @thesecretvice, @pipsastrospot, @astrowonderss, @patrickwarburtonfan53, @dejafoxx, @nadyaokamoto, @phiawilson, @greengirlleah are highlighted as key creators in various trend categories.