2021-12-02-见实-_2019-2022_私域人才需求与薪酬调研报告_24页_3mb

见实私域流量白皮书 Summary

This white paper, " 见实私域流量白皮书 ", focuses on private domain traffic in the digital marketing landscape. It includes analysis of trends such as growing demand for private domain talent, with a significant increase in associated job roles. Key findings from the 2021 report indicate high salaries, with some positions exceeding 100,000 CNY monthly, and sectors like internet/ e-commerce and consumer services showing high relevance.

• Talent Demand: The demand for private domain-related roles has grown steadily over the years, with nearly 20% of all jobs related to this field in 2021.
• Salary Levels: Salaries for private domain positions have surged, with over 40% of roles paying more than 10,000 CNY, and some exceeding 100,000 CNY, reflecting the value and demand in the sector.
• Industries Involved: Key industries include internet/e-commerce (37.8%), consumer services, retail, and finance, among others.
• Collaboration: The white paper is a collaborative effort between 见实科技 and 前程无忧 51Job, aimed at providing comprehensive data on private domain strategies.
• Insights: It covers areas like content creation, user retention, and the challenges and opportunities in scaling private domain operations.

This document serves as a valuable resource for understanding the evolution and future direction of private domain marketing.