2021-11-22-中国信通院-2021年10月国内手机市场运行分析报告（英文版）_2页_220kb

Summary of Mobile Phone Market Report

Part 1: Overall Domestic Mobile Phone Market (January-October 2021)

• October 2021 shipments: 33.6 million units, up 28.4% year-over-year (Y/Y).
• New models released in October: 26, up 4.0% Y/Y.
• Cumulative shipments over 10 months (Jan-Oct 2021): 282.1 million, up 12.0% Y/Y.
• Cumulative new models released: 380, up 0.3% Y/Y.

Part 2: 5G Mobile Phone Development

• October 2021 shipments: 26.6 million units, accounting for 79.2% of total shipments.
• New 5G models released in October: 16, making up 61.5% of the month's new models.
• Year-to-date (Jan-Oct) shipments: 210.0 million units.
• Year-to-date new 5G models: 188.

Part 3: Local vs. MNC Brands Share

• October shipments for local brands: 22.8 million, up 12.2% Y/Y, or 67.9% of total market.
• Local brands new models released in October: 25, up 13.6% Y/Y, comprising 96.2% of the month's new models.
• Year-to-date shipments for local brands: 247.1 million, up 9.2% Y/Y, accounting for 87.6% of domestic shipments.
• MNC brands shipments YTD: 35 million, representing 32.1% of the market.
• Note: a -1.5% decrease in YTD new models released by local brands.

Part 4: Smartphone Development

• October 2021 shipments of smartphones: 32.7 million, up 30.6% Y/Y, or 97.3% of total mobile phone shipments.
• New smartphone models released in October: 25, up 13.6% Y/Y.
• Cumulative YTD handset shipments: 275.3 million, up 13.4% Y/Y.
• Cumulative YTD smartphone models: 325, up 11.7% Y/Y, accounting for 85.5% of total models.