2023-03-27-Brand_Finance-最有价值和最强大的丹麦品牌50强的2023年度报告（英）_32页_8mb

Denmark 2023 Brand Analysis Report Summary

Introduction

Brand Finance 2023 provides an analysis of the most valuable and strongest Danish brands, published in March 2023. The report assesses brand value, contributing financial metrics, and stakeholder perception to quantify brand strength and overall brand performance.

Key Findings

Top Brand Rankings

• Lego remains the most valuable Danish brand for an 8th consecutive year at DKK53.4 billion, with a 38% year-on-year valuation increase
• Maersk is the fastest-growing brand with 71% international logistics value growth to DKK53.2 billion
• Ørsted jumps 4 places to 7th position with DKK16.6 billion valuation after 52% growth
• Novo Nordisk (DKK22.2 billion) and Genmab (DKK2.4 billion) show significant healthcare sector growth
• Arla has the highest Sustainability Perceptions Score (SPS) at 4.82/10
• Maersk has the highest Sustainability Perceptions Value (SPV) at DKK3.8 billion

Sector Distribution

• Logistics leads with DKK80.4 billion (20.2% of total)
• Toys and Technology brands show strong performance across consumer markets
• Pharmaceuticals and utilities also demonstrate notable growth

Brand Strength Methodology

• Brand values based on assigned royalty rates determined by Brand Strength Index (BSI)
• 38% of Brand Value Chain attributes measured including Brand Inputs, Equity, and Performance
• Global Brand Equity Monitor incorporating survey data, stakeholder perception and market research

Contact Information

Denmark 2023 Brand Directory: brandirectory.com/denmark
Enquiries: enquiries@brandfinance.com
Additional branding services available through Brand Finance Group's network