欧洲电力行业联盟-Power2People_支持住宅客户进行能源转型（英）-2025.6_24页_4mb

Summary of Eurelectric's Power2People Document

Core Content

Eurelectric has updated its 5 commitments to support residential customers in their energy transition, reflecting the evolving landscape of the European energy system and the impact of the energy crisis. These commitments aim to empower consumers through better communication, engagement, energy efficiency, product offerings, and demand flexibility, while also addressing the financial and digital barriers that hinder their participation.

Main Findings from the Survey

1. Electrification:

   • 80% of household consumers have taken actions to reduce environmental impact, but these actions are more about energy conservation and efficiency than direct electrification.
   • Electrification of household energy use is progressing slowly, with only 18% using solar PV and 5% owning or leasing an EV.
   • The potential for electrification remains high, especially if clean and affordable electricity becomes more accessible through grid improvements and demand flexibility.

2. Endurance & Tenacity:

   • The transition to a more sustainable energy system is a long-term process requiring patience and consistent efforts.
   • Consumer engagement has not changed significantly since 2021, indicating that the energy crisis has not yet led to a major shift in attitudes or behaviours.

3. Upfront Costs:

   • High upfront costs are the primary barrier to further engagement and electrification.
   • Only 3.3% of EU citizens are prosumers, highlighting the need for financial support and incentives to encourage adoption of renewable technologies and electric vehicles.

4. Consumer Profiles:

   • Engagement levels vary across consumer groups, including engaged, undecided, disengaged, and constrained consumers.
   • Digital illiteracy and financial constraints are key factors that prevent some consumers from participating actively in the transition.

Eurelectric's 5 Commitments to Customers

1. Communication for Consumer Empowerment

• Main Goal: Empower consumers with clear, accessible, and appealing communication about energy efficiency and electrification options.
• Key Actions:
  • Personalised messaging and reminders for energy-saving tips and offers.
  • Ad-hoc communication about low-price hours or demand response opportunities.
  • Multilingual customer service and physical service points where needed.
• Policy Recommendations:
  • Introduce 'energy spots' for technical support and advice.
• Examples: Eurelectric highlights case studies where suppliers have implemented these strategies.

2. Engagement & Inclusion for All Consumers

• Main Goal: Ensure all consumers, including the vulnerable and energy-poor, are included in the energy transition.
• Key Actions:
  • Promote long-term savings and financial benefits of electrification and energy efficiency.
  • Partner with social housing associations and NGOs to support constrained consumers.
• Policy Recommendations:
  • Advocate for reduced taxes and levies on electricity.
  • Call for tax incentives and rebates for solar PV, battery storage, electric heating, and EVs.
  • Support social policies that target vulnerable and energy-poor consumers.
• Examples: Eurelectric outlines initiatives where suppliers are working with social services and housing organizations.

3. Energy Efficiency Measures

• Main Goal: Encourage energy efficiency through information, tools, and behavioural changes.
• Key Actions:
  • Provide detailed, user-friendly metering data and tools to monitor and compare energy use.
  • Offer products and services that help consumers make informed decisions about energy efficiency investments.
• Policy Recommendations:
  • Governments should support deep renovations and retrofitting through financial schemes.
• Examples: Suppliers are using smart meters and energy management systems to guide consumers towards efficiency.

4. Products & Services

• Main Goal: Offer a diverse range of products and services that support electrification and energy efficiency.
• Key Actions:
  • Develop and promote innovative contracts (e.g., time-of-use, hybrid, or dynamic pricing).
  • Introduce smart applications and devices for energy monitoring and management.
• Policy Recommendations:
  • Ensure competitive retail markets with market-based pricing to encourage innovation.
• Examples: Suppliers are offering home charging stations, energy management systems, and flexible contracts.

5. Demand Flexibility

• Main Goal: Encourage consumers to adapt their energy usage to price signals and grid needs.
• Key Actions:
  • Promote demand response technologies and programs that reward flexible consumption.
  • Support consumers in shifting energy use to low-price periods.
• Policy Recommendations:
  • Continue to promote competitive markets that support flexible contracts and services.
• Examples: Suppliers are using EVs and battery storage to enable demand flexibility.

Conclusion

Eurelectric's Power2People initiative underscores the need for tailored approaches, financial support, and digital literacy improvements to facilitate the energy transition for all residential customers. The updated commitments reflect a shift from traditional supplier roles to more customer-centric, innovative, and inclusive strategies, aiming to empower consumers to make informed and sustainable energy choices.